September 27, 2010
WordPress Setup, SEO Optimized
Fresh install of WordPress? There’s a few key things you should do that can improve your blog and SEO. WordPress is already great for SEO, but these changes will help you grow. You don’t even need a fresh install to make these changes and improve your SEO.
Determine your site title.
This is important. Keep it under 65 characters. Name your site around what type of content you are providing. Try and use the website url in the title if possible.
Site URL / Permalinks
Its under Settings tab, Permalinks. Simple is best. Don’t leave it on default switch it to custom. I use /%postname%/ And I try to keep my post names short. E.G. http://wordpress/blog/wordpress-setup. You could also use tags, but postname is great for repeating it in H1 tags and descriptions.
Install redirection plugin
Redirection plug-in is a tool to help prevent site errors when you change a blog title or move things around. Its a good idea to install it when you start. Everyone makes mistakes typing, if you hit publish and then change the url later this plugin keeps things in order.
Install All in One SEO
Its a free plug-in. Here are the settings that you should use. At the very least you should change the post title format to reflect your site permalink changes.
Install Topsy or Tweetmeme
If possible put the re-tweet button at the top of the post. The key is to allow trackbacks. Trackbacks insert a comment in your blog post with a link. If someone re-tweets your work, you get a link each time on your blog.
Use a Tag Cloud Plugin.
Tag clouds add keywords & keyword density to your posts and blog. It also helps users find posts by keyword.
Social Bookmarking Puglins.
Include at least one social bookmarking plugin on your side bar. Each time you post save your post to the social bookmarking site you chose. This creates a type of RSS feeds, keywords, and links to older posts.
Create an XML sitemap
Plenty of free services out there to do this. I recommend Xml-Sitemaps. Install Google XML sitemaps generator plugin. Plugin Homepage. This plugin will auto update your site map each time you create a blog post. Site maps are important for communicating with search engines.
Use on page Tags & Categories.
If you look at my blog you will see post categories at the top. Post tags could also be used in the blog post. For this blog I use the tag cloud generator for that purpose. These tags add to your keyword density and allow people to find your posts in a search.
On using All in One SEO pack during blog post
Repeat your H1 title in the title of your post. Your Blog posts should have an h1 tag at the top of the post in addition to the regular url title tag. Keep the title under 65 characters. Use the H1 tag again in the description. The description should be under 156 characters. Use your brand name and main site title in the description as well. Luckily all in 1 seo pack has a character count field on blog post forms.
Things to remember when posting. Keep your titles short and simple to the point. Repeat your title in the H1 tag, all in one SEO title & description. Create strategic blog posts that include content related to these titles and descriptions. Don’t just write for search engines. Make it readable to the human eye. Making your posts scalable with highlighted information not only helps readers but search engines. Bolding key phrases are a good way of highlighting information.
Yoast.com offers a great resource for optimizing your WordPress blog. I suggest going there as well if you don’t have enough details from my post.