September 24, 2010

Twitter Follow Back

Filed under: Social Media,Twitter — webtechbc @ 9:08 am

Don’t Expect to be followed back on twitter

All to often I see people who are marketing twitter profiles, follow someone to expect a follow back. What is a follow back? Its what it sounds like. Someone following you back when you have followed them. Some people subscribe to the rule of Twitter Karma. While in theory this is a nice practice, its not the best practice to use. My method of finding followers is to look for people who share interests, work in the same field, or are seeking a service that I offer. Thats not to say you can’t follow someone back because they have followed you. But if they don’t meet my criteria, I list them. If I find they are of interest after monitoring the list I will then follow them back.

If you are managing a twitter account for a business, be strategic in following people. There’s that word strategic again. Strategy is important in Social Media. There are not enough Social Media campaigns that stick to it.

If you offer a certain service, seek out customers. Twitters advanced search is the simplest way of doing this. There are other methods. But sometimes the simple tools work best. Twitters Search Tool.

Lets say you want to search for a social media job in the vancouver area. I would use All of these words “Social Media” and under Any of these words “Job, Hiring, Employment. I would also search by region within 25km. This helps narrow my results.

Where does the strategy come in? Contact the people. Tell them you offer this service. You have to be careful about this though as it is borderline spam. But if you find people asking for this service specifically there is your opportunity to offer. Follow the person or list the person once you have contacted them. If they end up using your service, follow up after, and make an effort to retain the customer.

Using this method you will gain more quality followers, and people who are likely to follow you back as well.

What methods do you use to follow people on twitter?

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3 Responses to “Twitter Follow Back”

  1. Jonah Lewis Says:

    Twitter Follow Back Strategies. #socialmedia #twitter

  2. photodreamz Says:

    Twitter Follow Back Strategies. #socialmedia #twitter

  3. AG Social Media Says:

    A good update: Twitter Follow Back Practices: While in theory this is a nice practice, its not the best practice t…

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