August 17, 2010

Track Twitter with Advanced Segments

Filed under: Twitter — webtechbc @ 11:40 am

Do you want to measure website referrals from social media mediums like twitter? There are several ways of doing this, but one of the fastest is using Advanced Segments.

On your main reports page click on advanced segments under My Customizations. Then Click on Create a new custom segment top right of screen.

You will be directed to the page … Manage Advanced Segments ยป Edit Advanced Segment. It looks something like this.

Setting Up Advanced Segements for Social Media

Setting Up Advanced Segements for Social Media

Under the Dimensions Tab on the left drag Source to dimension or metric square. There are several arguements to choose from. The best for our purpose is probably "Contains". In the text field enter twitter or the social media medium that you want to track.

If you wanted to track more then one medium you could click add or statement and repeat the process. Lets say that I wanted to track all of my social media streams. It would look something like this.

Tracking Social Media with Google Analytics

Tracking Social Media with Google Analytics

You are almost done. At the bottom of the page it has a text area with Name Segment. For my purpose I am calling this Social Media. Click Save Segment. You will be taken to a list of reports, where you will find the advanced segment you just created. Unless your analytic account is brand new, you should already see referral data in the report.

8 Responses to “Track Twitter with Advanced Segments”

  1. Tyler Says:

    Oh I love when I find new things to help me look at my stats.

    Though, instead of combining all 3 into one segment, I created 3 separate segments (Flickr, Facebook, Twitter) to compare my overall traffic with those sources.

    Thanks Jonah!

  2. photodreamz Says:

    Tyler, Thats also how I do it. But for the tutorial I was focusing on Social Media. I figured those that wanted that would figure it out!

  3. J Lewis Says:

    Track Twitter and Social Media Referrals with Advanced Segments in Google Analytics. http://ht.ly/2qPYt

  4. webtechbc Says:

    Track Twitter and Social Media Referrals with Advanced Segments in Google Analytics. http://ht.ly/2qPYt

  5. photodreamz Says:

    Track social media with advanced segments in Google Analytics. Blog post. Wrote this last night. http://ht.ly/2qQ5l

  6. HTML Form Says:

    hey man I like it. I’m going to write more articles and try out your ideas. After all, we always have something new to learn and being humble, I came here to learn. Bookmarked.

    - Andre

  7. Social Media Strat Says:

    Learn how to track Twitter with the advanced segments option http://bit.ly/cKX0GL / via @TopsyRT:

  8. J Lewis Says:

    RT Learn how to track Twitter with the advanced segments option http://bit.ly/cKX0GL / via @TopsyRT: #analytics

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