November 17, 2010

Raise Your Profile with Social Media

Filed under: Events,Social Media,Twitter — webtechbc @ 5:36 pm

How To Use Social Media to Raise Your Profile & Increase Business for $0

Marc Smith Amuse Events Seminar SeriesMarc Smith of Amuse Events Holds Beginner and intermediate Social Media Seminars in the Vancouver area. I went out to one of his Seminars today to hear what he had to say.

If you are new to twitter and looking for ways to boost your profile Marc gives a good over view at a reasonable price. 2 hours of instruction for 25.00 is a pretty good deal when it comes to Social Media Training. It’s also a chance to meet people outside of your network which is why I attended.

I am by no means an expert on Social Media, I have however worked in the field am experienced and an advanced user. From my perspective Marc offers useful advice that new users are able to easily understand.

His basic stance on Social Media : It’s not about the business you have, it’s about the business you havn’t found yet.

By using twitter to network and seek out business you can boost your profile and gain customers. Here is information on his most recent seminar. You can follow him on Twitter for updates on his next seminar. @Amuse_Events.

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November 16, 2010

Networking groups in Vancouver

Filed under: Social Media — webtechbc @ 8:33 am

Networking Groups in Vancouver you should know of

meetup.com logoIf you are an entrepreneur in Vancouver or a seasoned net-worker there are a few networking groups in Vancouver you should be aware of. Meetup.com is a great resource for finding local networking opportunities. You can find an event for any interest or career path. Here is my list of networking events you should make an effort to attend in Vancouver.

Third TuesdayThird Tuesday is an event held on the Third Tuesday of every month at Ceilis Irish Pub in Vancouver. They host speakers that talk about a wide range of subjects, but usually Social Media related. It’s a great place to meet Vancouver Locals.

Entrepreneur Meetup hosted by Minna Van of the The Network Hub. This is a great place to network with other Entepreneur’s. They have guest speakers on a variety of events including SEO which is a topic they are hosting this week.

The Fraser Valley Social Media Group. If you live in the Fraser Valley this is the meetup to attend. They host speakers like Shane Gibson who talks about Social Media and how business can use it to grow sales revenue with it. Shane Gibson is hosting a Vancouver book launch on the 25th of November. Guerrilla Marketing which is a free event if you RSVP.

Vancouver Business Marketing Entepreneur Meetup. Run by local business leaders they host a wide range of events. Like the upcoming, Speed Networking for Business on November 18th.

There’s other events to keep an eye out for outside of meetup.com. Like The Buzz Fall Mixer. Hosted by VancityBuzz and Refine Magazine. It’s a social networker event that is great for making connections.

Marc Smith of Amuse Events hosts seminars on how to increase your online profiles. He’s hosting two tomorrow the 17th of November that still have tickets available.

Vancouver is a hub for Social Networking activities. By using resrouces like meetup.com you can keep up to date on what’s going on. Twitter is also a great source for finding out about events. They are frequently posted using the hashtag #Vancouver. Get out and network, it’s the best way to meet people.

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November 5, 2010

Vancouver Guerrilla Social Media Marketing BOOK LAUNCH

Filed under: Events,Photography,Vancouver — webtechbc @ 11:53 am

Vancouver Guerrilla Social Media Marketing BOOK LAUNCH

Shane Gibson, Pete Cashmore of @Mashable & Mitch BaldwinI’ve met Shane Gibson on a couple of occasions. Social Media Day Vancouver being the first. Shane is a international social media keynote speaker who know’s what he’s talking about. I heard him speak about ways to use location based social media services to market your business.

If you want to know what happens when Guerrilla Marketing meets Social Media please join us in Vancouver’s business and social media community for a unique book launch event and social mixer hosted by Shane Gibson, author of the new book Guerrilla Social Media Marketing.

About Shane Gibson:
Shane Gibson is the author of three books and has spoken to over 100,000 people on stages in Canada, USA, South Africa and South America. Bloggi…ng since 2002 and podcasting since 2004 Shane is an innovator in using the social web to build community and drive profits. He also believes that getting real and taking those relationships offline is vital — so join us for a pint and invite your online connections to meet you in person and get Sociable!

As a photographer I am happy to be a photography sponsor for this free event. Join us Thursday November 25th in Vancouver. RSVP Here. Its Free!

 

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November 3, 2010

Vancouver Restaurants Adapting to Social Media

Filed under: Social Media,Twitter — webtechbc @ 4:31 am

Vancouver Restaurants Adapting to Social Media

Vancouver has a huge restaurant industry. That industry has been slow to adapt to the call of Social Media. Social Media and restaurants seem like a logical pairing. They are a way for customers to both interact with the restaurant outside of the dining experience and find out about specials and promotions.

In today’s restaurant marketing world it’s not enough to have a good website. When I’m looking for a new restaurant to try the first thing I do is seek out a website or social media presence. Without at least one of those options I am less likely to want to try the restaurant, unless I’ve heard great things about the restaurant through word of mouth. I’ve often found that unless the restaurant is new to Vancouver they do not have a large Social Media presence.

There’s an opportunity for restaurants to take advantage of. Building a website that includes Social Media increases your online presence and brand awareness. Not only can they reach more customers, they can offer specials, and allow customers access to reviews. It’s also a way of keeping negative reviews in balance. Customers complain no matter how good the service. By being accessible through a website and social media you can keep those complaints in check and take action on them. By taking action I mean offering the customer solutions like a discount on the next meal.

A Restaurant with Affective Social Media Branding

Rogue Kitchen & WetBarRogue Kitchen and Wet Bar is a Brand I wanted to high-light as having an affective Social Media Campaign. Rogue Kitchen & Wetbar is a restaurant I’ve been to several times. Each time I go I am not only impressed by the food, I’m also impressed by what they do with Social Media. Rogue Wetbar has opened themselves up to a wider customer base by taking responsibility for their Social Media campaign. They have a FaceBook presence, Excellent website and take full advantage of Four Square & @RogueWetBar.

Having a Social Media presence is not necessarily about being trendy. Its about being aware that there is a hidden market out there that you can take advantage of and turn into loyal customers. I’ve eaten at Rogue on a couple of occasions and love the food & ambiance of the place. When I go to Rogue I check the twitter profile for the daily specials they have (Which are usually fantastic) and foursquare for check-in specials. What also impresses me about Rogue WetBar is a recent contest they ran. They asked their customers to come up with the most twitter contest with a chance to win prizes. By running contests they spread word of mouth about their Social Media campaign, and create brand loyalty.

Great food is just one way to create customer loyalty – And the food is great. Try the Grilled Cheese Sand-which with Tomato soup. So Good. More restaurants in Vancouver should be aware of how to take advantage of Social Media. It improves customer service, loyalty and opens up new markets. Having an affective online campaign means having a Facebook Page, Twitter Account & Website. While it’s not cheap to get a campaign moving the potential for new customers and creating customer loyalty is worth the effort.

Disclaimer : I am in no way associated with Rogue Kitchen and Wet Bar nor have I been asked to write this post. I am aware of what they do and wanted to increase awareness of the potential restaurants have using Social Media.

 

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September 2, 2010

Google Insights for SEO

Filed under: SEO — webtechbc @ 5:30 pm

Google Insights SEO Keyword Tool

Google Insights analyzes search data over time periods, and tells you what terms are currently trending in a given market.

Lets say you are a photographer and want to name your images. Vancouver photo is a pretty generic term. While it is good to keep names shorter, you will increase your traffic by using terms that are searched for more frequently. I’m going to do a Search Term, search for “Vancouver photo”, using “Image Search”, “World Wide” and “2008 – Present”

Vancouver Photo Google Insights

Vancouver Photo Google Insights

The result is a table of data that show’s you when this term has been searched for since 2008.

From the results table I can tell that this term has not been used very often since 2008. I may want to consider using a different term. The results also show you Regional Interest, to show you which countries search for the term. The term “Vancouver Photo” has been searched for the most by people from Canada.

Because the time period table told me that this is not a very popular search term, I’m going to use something else. Below the Regional Interest chart is a “Search Terms” graph that shows me the Top Search Queries.

Vancouver Photo Search Terms

Vancouver Photo Search Terms

From the above table I see that photos of vancouver is a popular search term. From this I may want to name my image, photosofvancouver.jpg. Properly naming your images is a key ingredient in SEO, you also want to include the name in your alt tag, and description or caption tags.

If you are a search engine optimization specialist or a business owner launching a new website. Google insights can help you find market niches for your brand. I should point out that no tool can accurately estimate traffic. With Google Insights you will gain a better understanding of what people are and have been searching for in a given keyword. You can then create tailor your content or create content with those niches in mind.

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June 24, 2010

Hootsuite, Whats not to love

Filed under: Twitter,Web Design,hootsuite — webtechbc @ 11:55 am

If you are involved in Social Networking or do it as part of your job, you have probably heard of hootsuite. You may already be using it. Hootsuite 5.0 was just released and is a whole lot better. It has a multitude of new features, and great additions to old. As someone who works with Analytics, my favorite new feature is the analytics ability.

Hootsuite is a professional twitter client that has definitely taken it up a notch.Hootsuite Professional Twitter Client

Hootsuite Professional Twitter Client

You can get all of your streams in one place.
Social Media Streams on hootsuite

All your Social Media Streams in one place

Advanced stats. Great for blog posts or anyone that loves statistics.
Advanced Statistics

Advanced Statistics. If you love stats this is your clien

This is probably my favorite new feature. The ability to integrate google analytics. Integrate Google Analytics

Integrate Google Analytics

Get all of your social media streams in one place. Twitter, LinkedIn, Facebook, PingFM, WordPress.com, MySpace & 4Squared

Social Media Streams

Social Media Streams

Nice to have addition is being able to customize your hootsuite theme.

Customize your hootsuite

Customize your hootsuite

The only thing I don’t like about the new Hootsuite App is the twitter style RT Feature. The old one you could edit is better. Other then that they have done an awesome job. I’ll continue to proudly use @hootsuite & support a local Vancouver company.

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February 4, 2010

5 Twitter and Facebook Marketing Tips

Filed under: Photography,SEO,Twitter,Web Design — webtechbc @ 10:00 am

Looking to promote your photography online? There are several ways you can integrate social media to do this.

1. Open a twitter account
- Use a similiar name to what your website url is or your brand name. Put a twitter badge on your website so people can see you are on twitter. When you create a blog post use a service like http://bit.ly to shorten the url and then post the blog post on twitter.

2. Cross market using facebook
- Maintain your facebook page with updates. Post your latest images. Join groups on facebook to promote your photography and business. When you post something on twitter cross post on facebook. Link your website to facebook with facebook links.

3. Use a customized background with a stretched image and an information badge about you
- Include a excellent photo that represents you as your custom back-ground. Make it 2000px wide so it stretches the screen. Put an information badge on the top left corner of this image that includes your business name, your name, your url and some photos.
Make sure you test it on smaller screens so it is visible.

4. Build your followers
- Post to sites like wefollow.com use hashtags to promote your photos. Example if you have a picture about vancouver use #vancouver and #photography. Hash-tags are a very useful tool similar to wordpress tags.

5. Use Twitter & Facebook Everyday
- Its simple, but the more you use it, the more you post, the more you get noticed. Attend social events when possible. Have a business card with both your website and twitter, facebook pages listed. Promote, Promote, Promote.

Good Luck.
http://twitter.com/webtechbc

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December 9, 2009

Web Design Job Boards for Vancouver

Filed under: Canada,Employment,Job Search,Vancouver,Web Design,Web Design Jobs — webtechbc @ 2:55 pm


As someone who’s looking for work in the web design field I’ve compiled a list of sites that are good for finding work. I thought I would share them. If your struggling to find work in a tough economy you should read my new blog post. Creative Job Hunting Techniques.

I’m no longer looking for work. But I wanted to add some things to this post. Don’t just rely on Job Boards to find work Use them as a stepping stone. Market Yourself. Networking is key in today’s job market. Twitter can be a great tool for meeting people in your industry. Aside from the following job boards use tools like Meetup.com. In a tough economy you must get creative. Don’t be afraid to put yourself out there.

These are in no particular order.

Craigslist is a fantastic place to start and check daily. The below categories all frequently have web design postings in them. As a warning you should be wary of some posters. From time to time you will find posters that offer wages far below industry standard. Dont let yourself be taken advantage of if you use craigslist or Kijiji.ca another vancouver classifieds board.

Techvibes job board. Techvibes doesnt get as much traffic as some sites in terms of job postings. But its a good place to check on a weekly basis.

BCTechnology job board or TNET is a great place to check daily. They have a variety of web design and technical support related positions posted daily. The jobs on TNET tend to pay industry standards rates as well which is great.

Newmediabc.com is a non profit association for the industry in bc. They dont get a large amount of postings but its worth having a look now and then.

Vancouver arts alliance job board is a website not targeted to the technology industry but will occasionally have web design related job postings.

Canada mployer. mployer is a good reasource for technology and design related jobs in Canada and around the world. They have a fair amount of postings. One complaint is they dont allow you to list results by date.

JeffGaulin.com Job board is Canadian based. Not as many web design jobs but they do have a lot of postings for content editing, Technical writing and Journilsm / New Media.

Service Canada Job Bank in the Engineers, Architects, IT, Natural Science category. I dont know why they insist on grouping all science together. Makes it harder to search, but they do get web design job postings from time to time. You can also do an advanced search for technical jobs rather then the above mentioned broader category.

Canada.com / Working.com or The Vancouver Sun / Province. Its not the first place I choose to go. Mainly because every one starts there. Im also not a fan of the way they have advanced search set up. Its difficult to both browse for and find jobs in the Canada.com database that are title specific. But they do have a large number of postings in the field. I’ll post links to some appropriate categories below.

Aside from the above job link resources I’ve found that Twitter along with a program like Tweetdeck To be extremely useful job search tools. Tweet deck allows you to save previous searches in your dashboard. You can search for #hashtags or do a general search for something like Web Design Jobs Vancouver. It gives you a list of tweets and job postings from various job boards. If you are always on twitter it can save a lot of searching time.

I hope this list proves useful. Any suggestions or links appreciated to add are appreciated.

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