September 9, 2010
How to monitor keyword changes through Custom Alerts
Do you monitor certain keywords frequently? For this website I monitor “Vancouver SEO on an almost daily basis. Google Analytics has a new feature called Intelligence.
What this means is you can set up a custom report to monitor keywords over a given time frame and it alerts you when it changes significantly. How much of a change is entirely up to you and customizable. To set this up, Click on Intelligence Beta within your website profile.
Next find +Create a New alert above the alert table. You should be on a page that looks like this.
I’m going to ad An Altert condition under All Traffic and Select City. (its under the green tab). In my case the condition contains Vancouver. Next I’m going to ad the alert which is the blue tab. I’m going to select Visits but you could use an parameter you like. I’m going to tell it to altert me to increases more then 10% on a daily basis. I’m done so I can create the report.
You may also want to set up an alert to see when keyword traffic decreases by 10%. In my case I would use the reports to find out what time of day my traffic is at its high-est and then schedule blog posts around that time period. I might also want to target the blog post to the keyword I’m using in the alert when traffic is at its highest.
Analytics has some custom alterts already set up that you can use as examples. They are listed under Altert Templates on the Manage Intelligence Alerts page. Have fun!