October 12, 2010
Why organic SEO will get you better results and twitter is just a tool
I’ve been on Twitter for over a year now. I have approached website traffic from both the social media marketing point of view and SEO point of view. While there is no doubt that twitter generates website traffic, you need to consider what kind of traffic it generates.
Something to consider. Twitter by it’s nature generates a high bounce rate. Traffic from sources like twitter is a good thing, however the time spent on a site tends to be low and the bounce rate high. Generally these are not sought after qualities for an SEO. How do I know this? Just look at the analytics below for a three month period. High bounce rate and low time spent on website. My belief is that this is because people get used to seeing a 140 characters. As soon as they have to read, if they don’t find something of value right away they leave.
Organic SEO Traffic on the other hand is a much more desirable commodity. Why? Bounce rates & average time spent on websites is much lower. This is because people are already looking for what you have, they have sought you out using google.
How can this problem be solved? Seek out an audience in twitter that wants what you have to offer. Advanced searches are one way of doing this. Follow people in the same field that will re-tweet your work. The main point is to make sure you have an audience that is looking for the knowledge you have to give. If you do that your twitter analytics should improve.
Don’t rely on just twitter traffic. Maintaining organic SEO is a better means of generating quality leads. Twitter should only be used as a tool to get your website out there. Tweet your full url’s so that google indexes the link. Be specific in the tweet and keep the point of your content in front. Twitter is a great communication tool, but organic SEO is a better option for your sites long term growth.