February 14, 2011

Social SEO

Filed under: SEO,Social Media — webtechbc @ 9:41 am

The new SEO model is about being Social.

Using trends like social media and community websites are a big part of this. Search engines are moving to the background of those trends. The key is to build content that people want to share and knowing what sites they will share it on. Facebook and Twitter are still at the forefront of those trends but there are others.

It is important to research the communities you want to build relationships and content in. Local community sites like Yelp Vancouver are a good example of leveraging Social SEO. Keep your profiles consistant, include your website and title keywords whenever possible.

Want to encourage and engage your community and offer intensives? FourSquare is a great way to accomplish this. One of the current trends for restaurants as an example is to offer foursquare check-in specials. This is a great way to build a Facebook or Twitter following if you are new or starting out.. Strategy comes in to play by knowing how to communicate with the customer. You don’t want to over-do it or make it them feel uncomfortable by responding as soon as they check in.

Make your content available on Social sites like: Facebook, Twitter, Digg, Delicious, Reddit. Figure out which ones work best for you and promote them.

By building content that people like and want to share you in turn build your SEO. While search engines will likely always play a part, it is possible to build links to your website with less emphasis on them. Social SEO is about knowing where the trends are and knowing how to link your content to them. Go where the customers are and you will succeed.

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September 28, 2010

Social SEO

Filed under: SEO,Social Media — webtechbc @ 6:45 pm

What is Soical SEO & how can you use it

What is Social SEO? Social SEO is using Social Media to both promote yourself and increase your rank. Its a fairly new term in the Search Engine Optimization field. I’ve talked about the elements of it in previous posts.

Social SEO: Begins with Branding. Branding is important in both SEO & Social Media. A brand can be either a company name or an individuals name. A brand can be whatever you want it to be. Choosing a brand that is widely available and unique is important in Social SEO. If your name is taken you may want to consider a nick name, or a company name. It’s really important to be as unique as possible. Brand yourself everywhere. Twitter, FriendFeed, Facebook, Digg, Delicious, Stumbleupon, etc, etc. It’s a lot of work to go out and grab your brand name on each social media site, but it pays off. Use consistent profiles on each of these sites as well.

Profiling yourself: If you have a brand name that says something about what you do include it in your profile. If you don’t there are ways you can get around this. Use your job title or what you do for a living. My twitter profile is a good example… Social Media Strategy & SEO Techniques. Vancouver, WebTechbc.com by Jonah Lewis… While I include my brand name it is not first. This is because it doesn’t relate to what I am trying to market.

Bookmark your links Bookmark your links on social bookmarking sites. There are dozens of them. There are services that will help you automate this. Each time you post new content bookmark it as many times as possible.

Why does social media go so well with SEO? The most relevant and recent content tends to come first in search engines. That’s why social media comes up in front a lot of the time.

Where you have to merge the two is in content creation. If you can learn how to create content that includes keywords you are marketing on social media, you are ahead of the game.

Find the audience you want to market to in Social Media. Find out what they are talking about and center your content around it. Expand your audience by using twitter techniques like hashtags. Strategic posts with a full url will move your rank higher. Post the subject of the url first, e.g. Social SEO http://webtechbc.com/blog/social-seo/ #socialmedia #socialseo. The weighted keywords or subject should always be at the start of the post. You could also use the H1 tags in place of the url page heading.

Here are my recommended steps for establishing social seo. Brand yourself, find an audience, create goals, build content around your brand, publish content with keywords targeting your audience, post your content on social mediums. Monitoring the results after you have published your content is a good way to come up with new content. It helps you determine what content is popular and works, and where your audience comes from. Focus on those areas when you see them.

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