February 15, 2011

Create, Publish, Socialize, Monitor…

Filed under: SEO,Social Media — webtechbc @ 8:29 am

There are a few ingredients you need for great Social SEO.

Every brand is unique but these are the basics that every brand should strive for.

1. Create Great Content: The bottom line for Search Engines and Social SEO improvement is great content. Great content gets shared on the internet through social media or not.

2. Be aware of how you publish: Insert keywords into your posts, descirbe your titles affectively, and post the whole url. Failing posting the whole url use the http://goo.gl/ Shotener. It’s the only shortener that google will index in it’s search engine.

3. Socialize: talk about the content. Not too often, you don’t want to drive people away. Build a trusted network that will promote your work for you and you theres.

4. Monitor: It is possible to monitor content engagement. PostRank is just the tool that can help you do that. You can connect up to five sites for free and include your twitter and facebook feeds. Monitor engagement, who’s re-tweeting your content, and what’s popular. Monitoring content helps you determine what new content to create.

Social Media ROI

Social Media ROI, With Post Rank

5. Keep creating: Learn what works and what doesn’t work from your content. Keep creating content! Content is what drives Social SEO.

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January 20, 2011

Blenz coffee Red Brand

Filed under: Social Media — webtechbc @ 5:50 pm

Blenz coffee aka Cupid

Blenz coffee has been somewhat of an innovator on the social media scene in Vancouver. Innovator in that they have adapted to social media and embraced it early. I’ve heard George Moen, President of Blenz talk Social Media on several occasions, and he certainly knows what he’s talking about.

Affective social media for companies is a blend of interaction and marketing. Where Blenz sets themselves apart is in the way that they market to the customer. They actually interact with the customer on twitter and social media platforms.

Image Credit Photodreamz Photography.

Valentines MonthFebruary is a month made for couples, with Valentines day being in the middle. It’s certainly no pick-nick being single at this time of year. During the month of February Blenz coffee has come up the idea of Blenz Red Brand. If you are single and looking for a date, all you have to do is go to Blenz buy a coffee and ask for a red sleeve. Pretty ingenious really. Who doesn’t go to coffee shops? Not everyone one wants to be hit on in one, but if you do, you can signal this.

Vancouver is a hard city to meet people in and even harder to be single in. This unique marketing campaign that is using blogging, and social media should turn a few heads.


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January 17, 2011

Titles are everything

Filed under: SEO,Social Media — webtechbc @ 9:33 pm

Titles are everything – A quick brown fox…

Titles are everything, this is something every good SEO knows, or at least should. Titles are one of your most powerful allies in SEO. In fact a title can take you just as far as a link can. To the search engine the title is like the holy grail.

A good title is keyword rich: Titles are everything is the title of this blog post. By repeating it in the permalink, H1 tag and beginning of the post you increase the chance of spiders finding the keywords. It’s a good practice to repeat the keywords at the beginning of the document.

The title needs to be descriptive. The title should be no more then 60-70 characters in length. The more descriptive and keyword rich the better. This blog post is not really about a quick brown fox, I’ve used that as an example title. The main focus is Titles are everything. How and where you place those keywords is equally important. A lot of people make the mistake of putting the brand name before the title. Brand name is secondary to what you really want people to search for.

Titles in Social Media. Rather then send out a tweet or facebook update that says, Read my blog post, titles are everything; focus in on what it really is about. Titles are everything, [link] blog post. Always include the full link. By including the full link in social media posts you add keywords and make it easier for search engines to index the url.

When you have a great title you can focus on the writing. Far to many SEO types write for search engines. By focusing on a title that works for your blog post or page you can then focus on writing that people are interested in reading.

Great titles help build back-links. Since people find your work by the title, this is just common sense. A great title will produce more back-links then a crapy title. Would anyone really search for the title A quick brown fox jumped over the lazy dog, in relation to SEO?

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January 14, 2011

Adding value to Social Media

Filed under: Social Media — webtechbc @ 9:38 am

Looking to Add value to your Social Media campaign?

One of the easiest ways to add value to a Social Media campaign is to start a twitter chat on a topic or industry. My friend Scott Dawson has done this in the Real Estate Industry. Scott is a mortgage broker from the lower mainland. In part to increase followers and meet people he started a twitter chat using the hash-tag #YYRREChat.

Vancouver Real Estate Twitter Chat is a weekly event on twitter to discuss everything from blogging to what’s happening in Real Estate.

Creating hashtag discussion in your industry is a great way to meet new people on twitter. The topics you discuss are up to you. A great way to add value to the people in your group is to create a blog post linking to everyone who joined the discussion. Here is Scott’s YVREChat Blog Post.

The next time you are looking to increase followers in your industry try a chat or discussion on twitter.

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January 11, 2011

How Social Media has changed SEO

Filed under: SEO — webtechbc @ 10:54 am

How Social Media has changed SEO

With Social Media having gone mainstream in the last two years, it has changed how I think about SEO. In the last year I’ve seen countless articles about how search engine optimization is dead or dying because of social media. SEO is not dead or dying, but there is a new model for it. SEO changes, and changes quickly, that’s one of the things I love about it.

SEO is no longer about keywords: If you are using meta keywords like you did 3 years ago, its time to dump them. Google and other search engines no longer rely on keywords to judge content. They are useful and should still be used but as sparingly as possible. Use keywords for targeted niche traffic on landing pages rather then site wide.

Linking is important but so is sharing: Search engines still rely on links to determine ranking. It’s important to have as many links as possible. The best way to build links is to link with someone that has more authority then you do in a related subject. Another way to build those links is by creating shareable content. Stop writing for search engines and write for people. The more people share the content the more you improve your ranking. Make sure you share the full url or use a url shortened like google. Only google indexes it’s links, which is key in social media link building.

The more you share, the more links you build: Simple concept really. The more you get a page or blog shared by Twitter, Facebook, FriendFeed, Digg, Delicious, Stumbleupon, the more links you build.

Optimize Social Media profiles for better sharing potential: Optimize your social media profiles so you can better build your audience organically. I’ve learned a lot about sharing content on social media. It’s not the size of your audience that matters, it’s how much interest they have in your content. This is where a lot of SEO’s fail in Social Media. You can have 10,000 followers on twitter, but if they don’t share your work, they don’t help you. Having an optimized profile helps build an audience that will share your work. This is the key to success in social media SEO .

Adding value to your site with SEO & Social Media: Making your website shareable is the best way to add value. Other ways you can add value include finding niche markets and optimizing for them. Niche marketing is an over looked commodity in SEO. You gain more exposure for your website by using niche marketing. Research is important, make sure it’s a searched for term.

SEO requires a lot of upkeep. Integrating social media is one way to make that easier. Building brand trust on social media platforms takes time. Invest in getting out and meeting people and building that trust.

SEO is not dead or dying, but continuously changing. My SEO model has changed to an SEO sharing model because of the tools that are available to me. I focus on content that is readable, and hopefully unique and shareable. Today’s search engine optimizers need to look at new ways of doing things to stay competitive.

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December 9, 2010

paper.li

Filed under: Social Media,Twitter — webtechbc @ 10:16 am

paper.li find out whats happening in your Social Media network

Don’t have a lot of time to keep up with your Social Media Networks?

http://paper.li is a great way to see what your network has been up to. It show’s you links that have been shared, photos and popular tweets.

paper.li

You can add value to your network by creating papers on subjects like #SEO seen above. There’s three ways you can create a paper. Twitter Handle, Hashtag, and Twitter List

paer.li.create

Creating your own newspaper is the best way to stay up to date and add value to your twitter network. Try it out if you didnt already know about it.

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December 2, 2010

UnMarketing Vancouver

Filed under: Social Media,Twitter — webtechbc @ 7:56 am

UnMarketing Conferance Vancouver

Stop marketing, start engaging is the catch phrase of Scott Stratten. Author of UnMarketing.
UnMarketing the BookI’ve been to my share of Social Media and Marketing events where people who claim to know Social Media don’t. Scott actually gets it. He understands what Social Media is. An engagement tool. He also happens to be a funny, intelligent speaker on the subject.

Some lines from the conference…”You only need to be average at Customer Service, because everyone else sucks.” If you don’t know business is Customer Service get out. If your going into Social Media because you think it will solve your problems? It wont. Fix your Customer Service issues first, good customer service keeps customers. It starts by caring about your customer.

“It’s not your job to tell your audience how to consume your product. Let them decide.” – It’s all about making it available. RSS may not be as popular as it used to but I have it on my site. Having links to your social feed where you post your content is important as well.

“There is no such thing as Social Media Success.” I’ve always believed this. So many people want to be Social Media Rock stars. Be a rock star at what you do rather then at Social Media. Social Media is just a tool to get you there.

“Make what you publish Awesome. People spread awesome, not mediocrity.” Flat content goes no where. Write about what your passionate about. Scott also mentioned that It’s not necessarily about frequency. If you delay writing periodically, people wonder what happened. They then read it because they think it must be good, you took so long to write it.

“If you don’t like Social, dont get into Social Media.” If you are not able to be social with people in person, then twitter is probably not for you. You need to be able to engage online and off. Simple concept, but without the offline connection, online means nothing.

If you want to learn how to use social media buy Scott’s book UnMarketing. From what I learned from him at the UnMarketing conference I’m excited to read it. The simplest Social Media formula is to engage.

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December 1, 2010

Reasons I may not follow you

Filed under: Social Media,Twitter — webtechbc @ 9:43 am

Reasons I may not follow you on twitter, or un-follow you

There’s been all kinds of blog posts about twitter etiquette and following or un-following people. I say, make your own rules. Personally, I do not automatically follow people. I look for commonality. First an foremost I look for things we have in common. Sometimes it’s location based. If you live in Vancouver, you’ll get a follow or a list. If you work in my field you will likely get a follow.

Twitter Follow or Not

Some people subscribe to the follow for a follow rule. I find this is not always practical. It also creates a lot of noise and does not add anything to the value of your twitter stream.

Things that will get you un-followed

If you auto DM me on follow, that’s an automatic un-follow. Let me discover your content for myself. Auto DM’s are not the way to get attention. Build relationships and engage new followers by saying hello with an @ ping. This acknowledges them, and lets people you follow know about them.

Over-posting content / marketing

If you fill my twitter stream with junk or spam, I will un-follow you. I’m a marketer too but you can market with out over-doing it. Post your content once, be strategic about when you post it and it will go further.

Don’t post everything

There’s some things I really don’t need to know. Consider what you are posting before you post it. Do you really need to advertise it to the world?

Things you should do : Be yourself. Add humor when possible. Be sincere. Sincerity works. Engage your followers. Talking to people not just talking about yourself. Be unique. Be Friendly. Make up your own rules.

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