November 16, 2010

Reflect on direction

Filed under: Employment — webtechbc @ 7:32 am

Do you ever sit back and reflect on the direction your career is going?

Reflecting on career directionA recent lay-off has given me the chance to sit back and reflect on the direction my career is going. A year ago I had know idea what I wanted direction I wanted to go for a living. When we are working we don’t always have the time to think about career direction. Are you going in the direction you want to go?

Unless my dream job comes up and slaps me in the face I think I’m going to go the entrepreneur route. I recently applied for a Social Media Coodinator job with Grouse Mountain. That is the type of job I want. Getting it will be the difficult part. In the mean time I looking for consulting and contracting opportunities.

I’m currently seeking opportunity, full-time, consulting or contracting in the hallowing areas : Blogging, Social Media, Photography, SEO. I have a diverse range of knowledge and am technically savvy. I can customize a wordpress site so it’s search engine optimized. I know how to strategically post on social media sites to boost your site ranking. Photography is what I’m passionate about. If I’m not taking pictures for a job I’ve got my camera with me everyday. I’m Social and Social Media savvy. I’ve taken my @photodreamz account to a klout score of 55. I know how to seek out customers and engage them on Social Media sites.

It’s a bit longer then an elevator pitch but those are my skills. If you are looking for someone that has those skills email me. info at webtechbc dot com.

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November 10, 2010

SEO Tips for Photographers : Updated

Filed under: Photography,SEO,Wordpress — webtechbc @ 8:13 am

SEO Tips for Photographers using WordPress

Vancouver Public LibraryWant to drive traffic to your Photography website?

As a photographer I am always looking for new ways to drive traffic to my site. This is actually how I learned SEO. SEO is important for anyone with a website to know. Especially photographers. I live in Vancouver BC, a beautiful city where photographers are a dime a dozen.

There are some basic things you can do to improve your SEO and things you may over look.

Post Updates : 13/12/2010

When choosing a url or domain name : It’s fine to use your name but if you include photography or photo with your name it’s great for SEO. e.g. If I’m an event photographer in Vancouver, I might look for VancouverEventPhotographer.ca. You can look but I’ve already bought it. :) or if you are using your name for your brand you might use jonahlewisphotography.ca

Don’t worry as much about the length. Focus on whats available and what you want people to look for.

Host your website with a local company. If you are in Vancouver host your website with a local hosting company. While google local will do a lot for your business and you should get it listed there. If you are located in Vancouver and targeting customers in Vancouver, geotagging combined with a Local IP address will improve rank.

Other Ways you can improve rank :

1. Name your images. The above image is named vancouverpubliclibrary.jpg. You could also name it Library Square or something similar depending on what you are using it for. Always, always, always come up with a name for your image. Even if its Vancouver1.jpg this will drive keyword traffic to your site for the word Vancouver. Your image names become keyword tags.

2. Name your Blog post or page carefully. Stick to something similar to the content of your images. If you took photos at the Vancouver Public Library and are writing a blog post about it use it in the title. E.G. Vancouver Public Library Photos. Repeat the name in Alternate text and title text.

3. Include an H1 Tag. Repeat your title in the H1 tag. By having the page title, h1 tag and image name consistent you increase your keyword density on the page. The H1 tag is one of the first things a search engine sees after the URL.

4. Social Media Posting. When you post your work on twitter, facebook, friendfeed etc, always use the full URL. This way the link gets indexed. Load the front of your update with keywords that relate to the content. e.g. Photos of Vancouver Public library : (link here).

5. If you use flickr link to your blog, facebook page, twitter, etc. If you use a service like Flickr include links to your website. While flickr does include a nofollow tag, it still drives traffic to your content. In this case the links are all about promotion.

Vancouver Blog | Portfolio | Twitter | Like on Facebook

6. Use a plugin that allows you to edit post titles, descriptions and keywords. I like to use All in one SEO. Most of the time I will leave the title alone and enter a description. I copy the H1 heading and repeat it in the description.

7. Keep it consistant and keep doing it. Find ways to be creative with your posts. But keep the formating in place. e.g. Title, H1, Image Title, Description, Caption. Here’s an example of how I upload photos in a blog post and name them.

Dont forget to use the file path after you have uploaded the image. It’s under Link URL.

Wordpress Photographer SEO Tips

I’m always looking for ways to improve the SEO on my photography sites. If you know others please comment.

 

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August 23, 2010

The Shopping Cart debate – Photography

Filed under: Photography — webtechbc @ 12:16 pm

I’ve been photo blogging for over 2 years now. In that time I’ve had close to 500 thousand visitors through my website. The traffic is there. I recently switched my blog platform to wordpress less then a year ago. This reset my traffic count but my numbers are still high.

For some time I have been debating weather or not to implement a shopping cart on the website. On the plus side, I work for a printing company and do this for a living. It would not take a lot of work for me to get it running. On the down side I’m not sure if there is actually a market to spend the time doing this.

While the only thing I really have to lose is the cost of the SSL certificate, I also have to put aside the time to get it done.

Whats the point of this article? Looking for photographers or other artists who have put work online and are selling it in a shopping cart. In the end is it worthwhile? Or more headache then its worth.

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