January 20, 2011
Blenz coffee aka Cupid
Blenz coffee has been somewhat of an innovator on the social media scene in Vancouver. Innovator in that they have adapted to social media and embraced it early. I’ve heard George Moen, President of Blenz talk Social Media on several occasions, and he certainly knows what he’s talking about.
Affective social media for companies is a blend of interaction and marketing. Where Blenz sets themselves apart is in the way that they market to the customer. They actually interact with the customer on twitter and social media platforms.
Image Credit Photodreamz Photography.
February is a month made for couples, with Valentines day being in the middle. It’s certainly no pick-nick being single at this time of year. During the month of February Blenz coffee has come up the idea of Blenz Red Brand. If you are single and looking for a date, all you have to do is go to Blenz buy a coffee and ask for a red sleeve. Pretty ingenious really. Who doesn’t go to coffee shops? Not everyone one wants to be hit on in one, but if you do, you can signal this.
Vancouver is a hard city to meet people in and even harder to be single in. This unique marketing campaign that is using blogging, and social media should turn a few heads.