February 8, 2011
Anatomy of a good blog post
Looking at the anatomy of a blog post or page is one of the things I do in SEO. SEO is not really a difficult job, but you do need to know how search engines look at data on the internet.
A good blog post will have the following elements to rank well with Search Engines
Titles : Are extremely important Not just the URL title, H1, H2, H3, and bolded text all carry weight in a search engine. Always include an H1 title. It can be styled anyway you want, large or small, as long as the browser recognizes an H1. H2 & are equally important. On important subheadings use an H2 or H3, the search engine will look for these. A lot of bloggers make an emphasis on something by boding it, when possible an H tag is the preferred method.
Titles in Links: It’s true that we can get lazy when creating content. Don’t let this keep you from using a title tag. Search engines use the title tag to determine the value of a link It should be descriptive with keywords that describe your link properly. 3-5 words is usually enough. If you go longer you are using a method called Long Tail Keywords. Long tail keywords can also be helpful in building landing pages.
Alt tags : Naming your images with naming conventions Naming conventions with images are very important and over looked. Did you know people can find your site through a google image search on a subject? If your image is named properly it can help drive traffic. If you have a photo of Vancouver or a series of photos be specific. E.g. VancouverView1.jpg think of a name that people will likely search for and use it.
When you upload that image place Vancouver View in the image title, alt tag description and caption tags. The key is to repeat. They can be unique but at least some of the words should be similar.
Content Placement: If a description is how a search engine describes your website think of content placement in the same way. You can write for search engines without writing for search engines. All you have to do is be descriptive in the first 160 characters of the content.
Use keywords in content without over-use: It is possible to write good content without over using a keyword. You can place keywords in Post tags as well. Keep the keywords light and it makes it easier for a person to read the blog post.
Link to related content: Linking to related content is your ally. If you are not the first to post on a new subject, link to someone else’s post. Make sure you include a ping back and title text to the link. Always quote the person as well.