November 2, 2010

Measuring Social Media Intelligence

Filed under: Social Media — webtechbc @ 6:34 am

How to measure social media intelligence

I often see job postings that ask for a http://klout.com score. While klout is one way of measuring Social Media Intelligence it is not the only way nor should it be how you judge a persons social media influence.

Here are some ways you should be measuring social media intelligence :
Does the person understand branding? Have they taken a brand from nothing to something? Does the brand meet it’s values? Does the brand interact with people? If a person understands branding being personal or corporate, they have a better chance of understanding social media.

Does the person communicate with its network? :
The best way to measure social media intelligence is to look at a persons @ replies. If they have none they really don’t understand either social media or how to use their brand in social media.

Measuring social media isnt about “Tangible Signals” : Social Media can not be measured by how it performs on  websites. While  Social Media does have an impact on your traffic it also creates a high bounce rate. Social Media is not about measuring site performance it’s about measuring customer interaction and customer service.

Does the person maximize their Social Media network : Are they listed? Do they list people? Even a localized list can have a great impact. If a person is on a lot of lists it means that the content they produce is valued in some form.

Does the person understand strategic Social Media posting with SEO :  If the person can create a strategic post that incorporates SEO, they know how to use Social Media. If they can maximize keywords, hashtags and understand the relationship between SEO & Social Media, they know what they are doing.

Do they attend Social Networking events : I’ve said it before and I’ll say it again. It’s not enough to be on Social Media. You have to interact & get out and meet people. Weather it is attending conferences or local networking events. If they arent building relationships off-line they don’t understand the true power of Social Media.

Guru does not a social media expert make : Yoda is a Jedi Guru. But if the professional you want to hire uses the term “Guru” with-in Social Media, run away. The term “Guru” is passe in the field. Nor should you request a “Guru” Social Media person in a job ad. You are asking for someone that does not really understand Social Media if you do this.

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September 9, 2010

Analytics – Custom Alterts

Filed under: Analytics — webtechbc @ 6:53 pm

How to monitor keyword changes through Custom Alerts

Do you monitor certain keywords frequently? For this website I monitor “Vancouver SEO on an almost daily basis. Google Analytics has a new feature called Intelligence.

What this means is you can set up a custom report to monitor keywords over a given time frame and it alerts you when it changes significantly. How much of a change is entirely up to you and customizable. To set this up, Click on Intelligence Beta within your website profile.

Next find +Create a New alert above the alert table. You should be on a page that looks like this.

Vancouver SEO

Vancouver SEO

I’m going to ad An Altert condition under All Traffic and Select City. (its under the green tab). In my case the condition contains Vancouver. Next I’m going to ad the alert which is the blue tab. I’m going to select Visits but you could use an parameter you like. I’m going to tell it to altert me to increases more then 10% on a daily basis. I’m done so I can create the report.

You may also want to set up an alert to see when keyword traffic decreases by 10%. In my case I would use the reports to find out what time of day my traffic is at its high-est and then schedule blog posts around that time period. I might also want to target the blog post to the keyword I’m using in the alert when traffic is at its highest.

Analytics has some custom alterts already set up that you can use as examples. They are listed under Altert Templates on the Manage Intelligence Alerts page. Have fun!

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