So I have a Brand Name. Now how do I track it?
There is a really easy way to track Brand names in Analytics with-out creating a complex report. Simply login to your Analytics dashboard and go to the appropriate website profile.
Find Advanced Segments under My Customization on the Analytics Dashboard. (Left hand Side).
Select Traffic Sources, in Green on the Left. And drag it to the dimension or metric dotted box.
A drop down box will appear beside the keyword box you just dragged over. Select “Contains”. In the text area to the right enter your brand name. E.G. “Webtechbc”
Next we want to Add or Statement for Medium.
The medium is the type of information you want. Like the medium that directed you to my website.
The result should look like this image…
Advanced Segments - Tracking Brands Names
Before you are done you have to give it a name and save it. I’ve called my Advanced Segment, Organic-Webtechbc.
This is an example of the type of data you will receive. I still need to do a lot of Branding work with Webtechbc so theres not much data in this report. It does how-ever give you a sample to look at.
Organic Keyword Report