December 1, 2010
Reasons I may not follow you on twitter, or un-follow you
There’s been all kinds of blog posts about twitter etiquette and following or un-following people. I say, make your own rules. Personally, I do not automatically follow people. I look for commonality. First an foremost I look for things we have in common. Sometimes it’s location based. If you live in Vancouver, you’ll get a follow or a list. If you work in my field you will likely get a follow.
Some people subscribe to the follow for a follow rule. I find this is not always practical. It also creates a lot of noise and does not add anything to the value of your twitter stream.
Things that will get you un-followed
If you auto DM me on follow, that’s an automatic un-follow. Let me discover your content for myself. Auto DM’s are not the way to get attention. Build relationships and engage new followers by saying hello with an @ ping. This acknowledges them, and lets people you follow know about them.
Over-posting content / marketing
If you fill my twitter stream with junk or spam, I will un-follow you. I’m a marketer too but you can market with out over-doing it. Post your content once, be strategic about when you post it and it will go further.
Don’t post everything
There’s some things I really don’t need to know. Consider what you are posting before you post it. Do you really need to advertise it to the world?
Things you should do : Be yourself. Add humor when possible. Be sincere. Sincerity works. Engage your followers. Talking to people not just talking about yourself. Be unique. Be Friendly. Make up your own rules.