December 17, 2010
Today’s Follow Friday profile is for Scott Dawson of Paragon Pacific Mortgages. Scott is a mortgage specialist that offers personalized service. He uses social media to promote his work on Twitter, Facebook and Youtube. He’s an example of using multiple Social Media platforms effectively to attract customers.
How did you get started?
I signed up for Twitter in March 2009 but didn’t really tweet much at the beginning. I didn’t really “get it” at first. It has just been in the last year that I really started to follow more people I was interested in and use Twitter as more of a dialogue with my followers.
What is your social media strategy?
My social media strategy is just to engage and interact daily with my followers and people that I have built a relationship with. I do my best to answer questions people may have or put them into contact with people I know will. I also make an effort to meet at least one of my twitter followers in person for coffee each week. The power of social media comes from taking the online, offline.
What’s your favorite topic to tweet about?
I can’t say I have a favorite topic to tweet about. Although I am a mortgage broker, I try to keep the business tweets to a minimum and just try to engage. If someone asks a question about mortgages I’ll answer, but I’m also just as likely to help someone find a place to go for dinner or pick out a bottle of wine than talk business all the time.
What’s your favorite topic to blog about?
Well, in this case I’m all business. I have a blog on my website really centers around mortgages and real estate in Vancouver. I do also blog a fair bit about social media, marketing, and how I use technology in my business. I also have a YouTube channel and have begun video blogging.
Do you have any advice for those new to social media & blogging?
For social media I recommend that you follow anyone in your business and complimentary businesses. Also follow people that have the same hobbies and interests as you. If you both have something in common you will be more likely to interact.
Do you own a business?
If so tell us about it. I am a mortgage broker with Verico Paragon Pacific Mortgages. As a mobile mortgage broker I meet many great clients throughout the Lower Mainland.
What are your hobbies besides blogging and social media?
Most people who follow me on Twitter will learn quite quickly that I am an avid golfer and take any chance I get when the weather is good to hit the course first thing in the morning. Fine wine and cars are also another one of my passions, although not at the same time.