September 20, 2010
Social Media Traffic Strategy for Bloggers
Build Content & Quality Traffic not followers. There’s a misconception in the Social Media sphere that you need thousands of followers to drive traffic. Not so. If you have content that people want, create it on a continuous basis, and maintain your SEO, followers are a bi-product. Creating great content not only gains you followers, it gains you quality followers who return for your content and stay longer. Social Media traffic tends to bring a high bounce rate with it. Don’t rely on it as your only means of traffic.
Use Social Media to build your SEO. Brand yourself. Sign up with as many social media sites as possible. Digg, Delicious, FriendFeed, Twitter, and the list goes on. Each one can be used to create valuable back-links without followers. Create back-links with each blog post. Post your content once in all of them if you choose. When using Twitter or FriendFeed include hashtags so your content gets seen by a wider audience. Using hash-tags is a way of getting your work out there, and gaining followers.
Posting content on Social Media sites does two things. 1) Gets your content out there. 2)Creates SEO Back-links.
Social Media SEO Techniques
On URL Structure & Keywords: Keep your url’s short. Sitelink and Title tags are usually best. e.g. http://webtechbc.com/blog/social-media-traffic The shorter the url the better. URL Shortening services like http://bit.ly are great for tracking stats. Google is more likely to index your url if it show’s the whole url.
Place Keywords / H1 tags in front Place your keyword string or H1 tags before the url. e.g.
Social Media Traffic Strategy for Bloggers http://webtechbc.com/blog/social-media-traffic
The above post would leave plent of room to be re-tweeted or have hash-tags entered. I would then post this on the other services I mentioned above. For services like delicious Ask for a title and keywords. Repeat your H1 tags in these cases.
There’s nothing wrong with having 0 followers. In fact, take advantage of it. Write content, post the content and get your work out there. Everyone has to start from somewhere, using SEO combined with good posting practices will build quality followers. These followers will be more likely to stick around and read your blog longer.