September 28, 2010
Has Social Media Content Plateaued?
There’s an article today on @mashable that says Social Media Content has Plateaued. While they do have numbers to support the theory I don’t believe that content creation is on the decline itself.
If anything Social Media drives people to create content. Not only create content but there is a demand for higher quality content on the internet then there used to be. Social Media has facilitated this. In my mind there are two ingredients to successful content. Your audience: Who you are marketing it to. You have to be conscious of who your target audience is and market to the appropriate people. If you don’t your content will get lost in the noise of social media. Create a wider audience by using hashtags on twitter, or using multiple social mediums.
The second ingredient is timing: Timing is everything in social media. Not only when you release it and the time of day. Another factor is releasing content when there is a demand for it. This is the tricky part of creating content for social media. One way you can go about achieving this is to create the demand. It really depends on what you are marketing.
Do some research. Find out whats trending in your subject area. Whatthetrend.com is just one of the services you can use for that. Build content around popular subjects. I’m not saying you have to do this for every post, but if you are strategic about it, you will drive new traffic. If you are knowledgeable on a subject use that knowledge, and create your content around it.
On fresh content: Creating fresh content is one of the keys to driving traffic. If you can come up with unique ideas, on top of my other suggestions you’ll increase traffic. This is probably one of the harder parts of content creation. Coming up with unique content that people want. Creating content is a learning process. Keep learning new ways of doing it, and improving it. As you do that the benefits are increased traffic that stay on your site longer.