November 7, 2010

Twitter Followers

Filed under: Business,Social Media,Twitter — webtechbc @ 8:19 am

Twitter is about more then just follower count

@webtechbcMost people who are new to twitter focus on one thing. Follower count. It’s natural really, you want a large number so lots of people see your tweets and conversations.

It’s not until you start to learn how to use twitter affectively that its bottom line is not just follower count. A large follower count is a given with someone like Steve Jobs president of Apple. For the average joe or brand being famous is not a great Social Media strategy. It takes time to get there and may not be worth the effort.

So how do you use twitter affectively with a low follower count? Communication is the key. Talk to people. You don’t even need to follow people to talk to them. By building lists of people that share your interests brand or personal you can find people to talk to. I have blogged about using lists before. Like Managing your follower lists with formulists… Read More so I won’t go into that further now.

By creating a list weather it is locally based or subject base you can then filter it for people to communicate with. I frequently use the Twitter Search Tool as a search engine. It’s a great way to perform advanced searches and look for potential customers. It has not replaced google, but should not be discounted as a way of driving business.

There’s another benefit to focusing less on twitter followers and more on conversations. Communicating with people drives word of mouth and you gain followers. It also helps increase your influence when you talk to people on twitter.

Lots of companies going into Twitter with a Social Media Strategy of branding and marketing alone. You will gain business using this method, but an affective Social Media Strategy also includes communicating with customers.

Consider this as a Brand Strategy Responding to customer needs. Both negative and positive reactions to your brand need to be addressed in a timely manner. The more you satisfy the customer the more word of mouth business you get and in turn you gain followers.

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September 21, 2010

About.Me

Filed under: Social Media — webtechbc @ 10:58 am

About.Me is a new Social Media Service. This service allows you to create a landing page about you in one place. You can connect all of your services like, Twitter, Facebook, LinkedIn, Flickr and More.

About.Me

About.Me

 

You might be thinking, I already have enough Social Media Services, why do I want to use About.Me? Branding. It’s really quite simple in the concept, but it gives you a spot to put all of your websites in one place. A few have tried this type of service before. What I like about, about.me is it’s simplicity. If you have used Tumblr it is very similar to the Tumblr Interface.

The beauty of About.Me Is it gives you back-links to all of your sites in one place. You can easily customize the look and feel of it.

 

About me could be used in a Marketing Campaign. You can reserve your brand name at About.Me add all of your websites, and then post on your other Social Media Feeds. Giving potential customers or clients a central link to all of your work. Here’s my profile as an example. Additional Bonus features include: Analytics to track campaigns. It also includes Datatracks to keep track of things like your twitter reach, and post counts. These are things that services like google analytics are missing.

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September 2, 2010

Really simple brand tracking

Filed under: Analytics — webtechbc @ 11:42 pm

So I have a Brand Name. Now how do I track it?

There is a really easy way to track Brand names in Analytics with-out creating a complex report. Simply login to your Analytics dashboard and go to the appropriate website profile.

Find Advanced Segments under My Customization on the Analytics Dashboard. (Left hand Side).

Select Traffic Sources, in Green on the Left. And drag it to the dimension or metric dotted box.
A drop down box will appear beside the keyword box you just dragged over. Select “Contains”. In the text area to the right enter your brand name. E.G. “Webtechbc”

Next we want to Add or Statement for Medium.

The medium is the type of information you want. Like the medium that directed you to my website.

The result should look like this image…

Advanced Segments - Tracking Brands Names

Advanced Segments - Tracking Brands Names

Before you are done you have to give it a name and save it. I’ve called my Advanced Segment, Organic-Webtechbc.

This is an example of the type of data you will receive. I still need to do a lot of Branding work with Webtechbc so theres not much data in this report. It does how-ever give you a sample to look at.

Organic Keyword Report

Organic Keyword Report

Happy Reporting!

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