November 7, 2010
Twitter is about more then just follower count
It’s not until you start to learn how to use twitter affectively that its bottom line is not just follower count. A large follower count is a given with someone like Steve Jobs president of Apple. For the average joe or brand being famous is not a great Social Media strategy. It takes time to get there and may not be worth the effort.
So how do you use twitter affectively with a low follower count? Communication is the key. Talk to people. You don’t even need to follow people to talk to them. By building lists of people that share your interests brand or personal you can find people to talk to. I have blogged about using lists before. Like Managing your follower lists with formulists… Read More so I won’t go into that further now.
By creating a list weather it is locally based or subject base you can then filter it for people to communicate with. I frequently use the Twitter Search Tool as a search engine. It’s a great way to perform advanced searches and look for potential customers. It has not replaced google, but should not be discounted as a way of driving business.
There’s another benefit to focusing less on twitter followers and more on conversations. Communicating with people drives word of mouth and you gain followers. It also helps increase your influence when you talk to people on twitter.
Lots of companies going into Twitter with a Social Media Strategy of branding and marketing alone. You will gain business using this method, but an affective Social Media Strategy also includes communicating with customers.
Consider this as a Brand Strategy Responding to customer needs. Both negative and positive reactions to your brand need to be addressed in a timely manner. The more you satisfy the customer the more word of mouth business you get and in turn you gain followers.