10 Steps you can take to improve your blogs SEO
1. Name your posts well. Generally shorter is better. If you describe your post accurately in terms that people will search for they will find it. The title for this posts includes several keywords that people may search for so it is a bit longer. Rule of thumb, Google only sees the first 65 characters. Anything over that will be ignored.
2. Use strategic H1 tags in the top of your post. Repeat the Blog post title in an H1 tag at the start of the post. It not only helps the human reader, but Google looks for h1 tags Its also a good way to target keywords in a description for example.
3. Describe your blog post. Use a plugin like All in one SEO. Describe your posts well. Repeat the title and H1 tags for keyword targeting. Dont worry so much about the meta keyword tag, but focus on the wording in the description.
4. Name your images.Name your images. Keep it in line with the content you are using. I wont have an image for this post, but if you look at some of my older posts like Really Simple Brand Tracking, I have named the images with keywords related to the post. I’ve repeated this in the image, alt, caption, description, and title.
5. Use Tags in your post. Most blog platforms have the ability to put tags into a post. Implement tags in the template in either the beginning or end of the blog post. This is a great method of creating multiple keywords without using the meta keyword tag.
6. Use a Tag Cloud Plugin. This helps with keyword targeting. It also helps readers find posts they are interested in by a given tag.
7. Use a Twitter Plugin. Tweet your blog posts. Having a Twitter plugin on the blog will help with back-linking. Whenever possible tweet the whole url. e.g.
8. Link your posts as often as possible. Whether you use, twitter, delicious, digg, or another service link to your blog post. Help people find it, most of these services allow for keywords and descriptions. I recommend being as descriptive as possible within 250 characters. Repeat your blog post title and h1 tags whenever possible.
9. Make your posts readable. Don’t write solely for search engines. Write with the reader in mind. There’s a fine balance between a readable document and search engine babble. Be genuine and unique. Keep your readers interested.
10. Go through your archives and update. Once a month go through your archives. Update descriptions, as you receive analytic data for them. If you get a large amount of traffic from an unexpected keyword or phrase, use that in your description. Take advantage of it.
Maintaining a blog is hard work. Coming up with new content is also not an easy task. If you are the type of person that learns by doing, write a blog post about something new you’ve learned. Thats what my blog has become, an archive of new things I’ve learned at work. It also helps with my memory retention.