January 14, 2011

Adding value to Social Media

Filed under: Social Media — webtechbc @ 9:38 am

Looking to Add value to your Social Media campaign?

One of the easiest ways to add value to a Social Media campaign is to start a twitter chat on a topic or industry. My friend Scott Dawson has done this in the Real Estate Industry. Scott is a mortgage broker from the lower mainland. In part to increase followers and meet people he started a twitter chat using the hash-tag #YYRREChat.

Vancouver Real Estate Twitter Chat is a weekly event on twitter to discuss everything from blogging to what’s happening in Real Estate.

Creating hashtag discussion in your industry is a great way to meet new people on twitter. The topics you discuss are up to you. A great way to add value to the people in your group is to create a blog post linking to everyone who joined the discussion. Here is Scott’s YVREChat Blog Post.

The next time you are looking to increase followers in your industry try a chat or discussion on twitter.

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October 29, 2010

Follow Friday Profile

Filed under: Social Media,Twitter — webtechbc @ 12:00 am

Its Friday again. My favorite day of the week. Now I’ve got another reason to like Friday is my new profile series. I’m making it a regular feature. The blog is about Social Media, so this feature will also help improve the Social part.

The profile this week is on my friend Adrian Eden. Adrian is an SEO from YaleTown who blogs about life experience. We met at tweet-up. I think we get along we’ll because were both from British Columbia and grew up in small towns.

Adrian Eden

How long have you been blogging & tweeting?
I have been actively Blogging for 3 years and tweeting for 2 years. I look at my Blog http://www.adrianeden.com/ as a way to express myself and thoughts and Twitter @adrianeden as a way to discuss things as they happen in the world around us. I also love Twitter for the hyper local news element.

How did you get started?
I got started because I have always been someone who likes to express myself. I felt empowered and it was a lot of fun. I like to test the  naming conventions and semantic field content placements and watch the rankings in SERP pages go up and down based on that and inbound links.

What is your social media strategy?
My strategy is to have fun and be myself while sharing content that I create and supporting others in getting their voices heard. I truly believe it is all about quality and not quantity. I do not try to monetize my personal Social Media usage, rather I grow relationships and do business with the people I connect with the most deeply. You should know all about that right Ben. ;)

Whats your favorite topic to tweet about?
I love hyper local news and SEO tweets. I also like to hear about photography and anything related to the outdoors like hiking and camping.

Whats your favorite topic to blog about?
I like to Blog about the experiences and people that are in my life as well as high level thinking and the psychology behind technology. You can also find how-to articles and some comedy.

Do you have any advice for those new to social media & blogging?
Do not  follow tons of people and hope they follow you back (on Twitter) but rather focus on the @replies and asking really good questions. You do not have to ask people to follow you if you are creating genuine and interesting conversations. Let the content sell itself. Never forget who you are and do not be afraid of criticism, it just means you are doing something right. You can not please everyone.

For Facebook I would say do not add a bunch of people to your friends list that you do not know as you will get a ton of invites to parties and events that you have no interest in attending. Use it to strengthen already existing real world relationships and share pictures. Always keep in mind that you cannot fake authenticity, it takes time and consistency to earn respect and influence.

Do you own a business? If so tell us about it
I founded YaletownSEO.ca http://yaletownseo.ca/ as a way to drive word of mouth awareness in my skills as an SEO and Internet Marketing professional. I have been fortunate enough to mentor with some of the best people in the online gambling industry, I traveled the world attending conferences such as the iGaming Super Show in Prague, and I also took a commercial web development diploma here in Vancouver at the Institute of Advanced Media. Right now I am working with Coleman Heating  http://colemanheating.ca/ to get their content strategy up and running. I have also worked with Calvin Ayre http://calvinayre.com/ and the Bodog Brand http://www.bodogbrand.com/. I have a number of other clients but would prefer to keep them private at this time. I am currently not taking any new business, but you can hear me speak at the upcoming entrepreneur meetup at The Network Hub http://www.thenetworkhub.ca/ @thenetworkhub on November 18th 2010. I will be taking questions and offering actionable advice for local businesses.

What are your hobbies besides blogging and social media?
I love bodybuilding and traveling.

Last weeks #FF was on Bob Grey local musician and hockey fan.

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September 3, 2010

10 Steps to improve blog SEO

Filed under: SEO — webtechbc @ 10:54 am

10 Steps you can take to improve your blogs SEO

1. Name your posts well. Generally shorter is better. If you describe your post accurately in terms that people will search for they will find it. The title for this posts includes several keywords that people may search for so it is a bit longer. Rule of thumb, Google only sees the first 65 characters. Anything over that will be ignored.

2. Use strategic H1 tags in the top of your post. Repeat the Blog post title in an H1 tag at the start of the post. It not only helps the human reader, but Google looks for h1 tags Its also a good way to target keywords in a description for example.

3. Describe your blog post. Use a plugin like All in one SEO. Describe your posts well. Repeat the title and H1 tags for keyword targeting. Dont worry so much about the meta keyword tag, but focus on the wording in the description.

4. Name your images.Name your images. Keep it in line with the content you are using. I wont have an image for this post, but if you look at some of my older posts like Really Simple Brand Tracking, I have named the images with keywords related to the post. I’ve repeated this in the image, alt, caption, description, and title.

5. Use Tags in your post. Most blog platforms have the ability to put tags into a post. Implement tags in the template in either the beginning or end of the blog post. This is a great method of creating multiple keywords without using the meta keyword tag.

6. Use a Tag Cloud Plugin. This helps with keyword targeting. It also helps readers find posts they are interested in by a given tag.

7. Use a Twitter Plugin. Tweet your blog posts. Having a Twitter plugin on the blog will help with back-linking. Whenever possible tweet the whole url. e.g. http://webtechbc.com/blog/10-steps-to-improve-blog-seo/

8. Link your posts as often as possible. Whether you use, twitter, delicious, digg, or another service link to your blog post. Help people find it, most of these services allow for keywords and descriptions. I recommend being as descriptive as possible within 250 characters. Repeat your blog post title and h1 tags whenever possible.

9. Make your posts readable. Don’t write solely for search engines. Write with the reader in mind. There’s a fine balance between a readable document and search engine babble. Be genuine and unique. Keep your readers interested.

10. Go through your archives and update. Once a month go through your archives. Update descriptions, as you receive analytic data for them. If you get a large amount of traffic from an unexpected keyword or phrase, use that in your description. Take advantage of it.

Finally:
Maintaining a blog is hard work. Coming up with new content is also not an easy task. If you are the type of person that learns by doing, write a blog post about something new you’ve learned. Thats what my blog has become, an archive of new things I’ve learned at work. It also helps with my memory retention.

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September 2, 2010

Google & Keywords

Filed under: SEO — webtechbc @ 11:55 am

Keywords

Google says they don’t use them. I’m trying an experiment on my site and am taking them out completely.

The key ingredients you do need for SEO are:

Great Content: Content Always Wins. Make it unique, readable to the human eye, and keep it coming.

Meta Description: Describe your website. Make a unique Description on every page. (this is important!). It’s one of the key ingredients that Google uses when ranking a website.

H1 Tags: Repeat your description with the use of H1 Tags. Search engines scan pages for H1 and use it as a means of ranking.

Here’s what google has to say on the use of keywords:

If you do decide to use keywords, don’t over-stuff them. Keep it simple, with-out repeating keywords. When using them, less is more.

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