November 9, 2010

Track Twitter Referrals in Analytics

Filed under: Analytics,Blogging — webtechbc @ 7:28 am

It’s possible to track Twitter referrals using Analytics

If you want a way of tracking blog posts that you promote on twitter it is relatively easy. Doing this will allow you to see if you are using the right audience for your twitter campaigns. If you have a high bounce rate and low page view you are probably not using the right target audience and it may be time to re-focus.

Here’s how I track landing pages using Advanced Segments. Go to your analytics dashboard and click on the website you want to monitor. Advanced Segments are under My Customizations on the left side menu. Create a new custom segment. : Select Landing Page under the Content Tab. (Green Section on Left Side Menu). Drag it to the Dimension or Metric Square.

Advanced Segments Landing Pages

  • Advanced Segments Landing Pages
  • While a blog post is not a traditional landing page, if you want to test your content and see how successful it is, this is the way to do it. For this experiment I’m selecting “Contains” as the “Condition” and “/Blog” as the “Source”. You could get more specific and track targeted blog posts.

    Next I will ad Referral Path from Traffic Sources on the Segments menu. You could use other events like Medium to track organic keywords if you chose. Since I’m tracking a twitter referral event, referral source is the best option.

    You could easily duplicate this to track Facebook referrals.

    Name your segment. Something obvious like twitter-referrals and save. Now I’m taken to Manage Advanced Segments page. I can view the report I created.

    While my visits are reletively low, my Average time on site and New Referrals are high. This is good, it means people are spending time reading my content. You could break it down even further and test your individual blog posts.

    Twitter Referral Report

    Twitter Referral Report

     

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    October 12, 2010

    Twitter is just a tool

    Filed under: Analytics,SEO,Twitter — webtechbc @ 2:08 pm

    Why organic SEO will get you better results and twitter is just a tool

    I’ve been on Twitter for over a year now. I have approached website traffic from both the social media marketing point of view and SEO point of view. While there is no doubt that twitter generates website traffic, you need to consider what kind of traffic it generates.

    Something to consider. Twitter by it’s nature generates a high bounce rate. Traffic from sources like twitter is a good thing, however the time spent on a site tends to be low and the bounce rate high. Generally these are not sought after qualities for an SEO. How do I know this? Just look at the analytics below for a three month period. High bounce rate and low time spent on website. My belief is that this is because people get used to seeing a 140 characters. As soon as they have to read, if they don’t find something of value right away they leave.

    Organic SEO Traffic on the other hand is a much more desirable commodity. Why? Bounce rates & average time spent on websites is much lower. This is because people are already looking for what you have, they have sought you out using google.

    How can this problem be solved? Seek out an audience in twitter that wants what you have to offer. Advanced searches are one way of doing this. Follow people in the same field that will re-tweet your work. The main point is to make sure you have an audience that is looking for the knowledge you have to give. If you do that your twitter analytics should improve.

    Don’t rely on just twitter traffic. Maintaining organic SEO is a better means of generating quality leads. Twitter should only be used as a tool to get your website out there. Tweet your full url’s so that google indexes the link. Be specific in the tweet and keep the point of your content in front. Twitter is a great communication tool, but organic SEO is a better option for your sites long term growth.

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    September 27, 2010

    Hootsuite Analytics

    Filed under: Twitter,hootsuite — webtechbc @ 7:19 am

    Hootsuite is a Multitasking application with Analytics

    Do you monitor your companies analytics in addition to its twitter profile? There’s an easy way to track analytics using hootsuite. Hootsuite has the ability to be more then just a social media monitor, it can also monitor website analytics. It has pre-built reports that can show you informnation like referrals from twitter.

    While hootsuite does not allow as many custom reports as google analytics does, you get an over view of traffic and traffic sources. The thing I like about monitoring traffic in hootsuite is the break down of traffic sources. They make it really easy to choose the medium its coming from. You could set up a campaign to make the report more detailed.

    Being able to monitor which posts are popular from a given source, allows you to build strategic content. if its your job to create content, this helps you see what content is popular.

    There are lots of free twitter monitoring applications out there. But Hootsuite is one of the best at integrating other services to give you more value. They also make the job of a brand monitor that much easier.

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    September 21, 2010

    Twitter Analytics

    Filed under: Social Media — webtechbc @ 11:45 am

    Twitter Analytics just got easier wtih About.Me

    While it is possible to track things like Twitter Analytics using Google Analytics, it isnt exactly easy. It doesnt give you detailed information on your twitter account. About.Me is a social media service that does just that. It offer’s services that include Profile Analytics. How many profile views, clicks and links to you. It will also give historical data to measure progress.

    Lets say you are doing a promotional campaign and want to get your websites out there. About.Me allows you to list them all in one place and promote them at the same time. Instead of tweeting links to social media services individually you can use About.Me. This is great for individuals or small business who use Social Media leads as a means of driving business. Datatracks will help you monitor your activity. It will give you a break down of tweets per day, or week and number of tweets. It will also show you your reach with each post and calculates this from other social media services like Twitter & LinkedIn.

    Not only is this invaluable for Analytics, it will also be a new way of measuring brand campaigns. The above images were generated using my @photodreamz twitter account.

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    September 9, 2010

    Analytics – Custom Alterts

    Filed under: Analytics — webtechbc @ 6:53 pm

    How to monitor keyword changes through Custom Alerts

    Do you monitor certain keywords frequently? For this website I monitor “Vancouver SEO on an almost daily basis. Google Analytics has a new feature called Intelligence.

    What this means is you can set up a custom report to monitor keywords over a given time frame and it alerts you when it changes significantly. How much of a change is entirely up to you and customizable. To set this up, Click on Intelligence Beta within your website profile.

    Next find +Create a New alert above the alert table. You should be on a page that looks like this.

    Vancouver SEO

    Vancouver SEO

    I’m going to ad An Altert condition under All Traffic and Select City. (its under the green tab). In my case the condition contains Vancouver. Next I’m going to ad the alert which is the blue tab. I’m going to select Visits but you could use an parameter you like. I’m going to tell it to altert me to increases more then 10% on a daily basis. I’m done so I can create the report.

    You may also want to set up an alert to see when keyword traffic decreases by 10%. In my case I would use the reports to find out what time of day my traffic is at its high-est and then schedule blog posts around that time period. I might also want to target the blog post to the keyword I’m using in the alert when traffic is at its highest.

    Analytics has some custom alterts already set up that you can use as examples. They are listed under Altert Templates on the Manage Intelligence Alerts page. Have fun!

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    September 2, 2010

    Google Insights for SEO

    Filed under: SEO — webtechbc @ 5:30 pm

    Google Insights SEO Keyword Tool

    Google Insights analyzes search data over time periods, and tells you what terms are currently trending in a given market.

    Lets say you are a photographer and want to name your images. Vancouver photo is a pretty generic term. While it is good to keep names shorter, you will increase your traffic by using terms that are searched for more frequently. I’m going to do a Search Term, search for “Vancouver photo”, using “Image Search”, “World Wide” and “2008 – Present”

    Vancouver Photo Google Insights

    Vancouver Photo Google Insights

    The result is a table of data that show’s you when this term has been searched for since 2008.

    From the results table I can tell that this term has not been used very often since 2008. I may want to consider using a different term. The results also show you Regional Interest, to show you which countries search for the term. The term “Vancouver Photo” has been searched for the most by people from Canada.

    Because the time period table told me that this is not a very popular search term, I’m going to use something else. Below the Regional Interest chart is a “Search Terms” graph that shows me the Top Search Queries.

    Vancouver Photo Search Terms

    Vancouver Photo Search Terms

    From the above table I see that photos of vancouver is a popular search term. From this I may want to name my image, photosofvancouver.jpg. Properly naming your images is a key ingredient in SEO, you also want to include the name in your alt tag, and description or caption tags.

    If you are a search engine optimization specialist or a business owner launching a new website. Google insights can help you find market niches for your brand. I should point out that no tool can accurately estimate traffic. With Google Insights you will gain a better understanding of what people are and have been searching for in a given keyword. You can then create tailor your content or create content with those niches in mind.

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    August 31, 2010

    Google Analytics & Filters

    Filed under: Analytics — webtechbc @ 12:42 pm

    How to Set-up Filters in Google Analytics

    What is a filter? A filter is a way of excluding or including traffic as desired. You may want to exclude internal traffic from a specific IP address. Or maybe you have a a page that you don’t need to track statistics for, filters help control the data in a report.

    You can create two types of filters:

    Pre-defined: Which are filters commonly used by everyone and easily available inside Google Analytics.

    Custom Filter: As it implies custom filters allow you to manipulate the data in your reports using custom settings.

    On your accounts overview page in Google Analytics go to Edit. It should be on the far right of the account in question.

    When you have clicked on Edit you will be taken to the Profile Settings Page. By default filters will appear in the order you publish them. If you wanted to change that you could also do that here under the assign filter order link.

    First we want to create a filter. If your job was that of a Web Analyst, and you visit the company website multiple times in the day, you might want to use a pre-defined custom filter to exclude your data from the report. Obtain your IP address, if you are a web analyst you should already know how to do this. If not you can use a service like whatsmyip.org

    Under Filters Applied to Profile Should be the Third table on the Profile Settings page. Click +Add Filter on the right side of the table.

    We are going to Add a New Filter…

    Google Analytics Filters Tutorial

    Google Analytics Filters Tutorial

    For this example I am going to exclude all traffic on my reports from my IP Address. (dummy ip address).

    Analytics Filter, Exclude IP Address

    Analytics Filter, Exclude IP Address

    Save changes, and you have created your first filter. You may want to exclude a specific URL or IP Address Range. You can do this with a pre-defined filter.

    My next tutorial will be Custom Filters.

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    August 17, 2010

    Track Twitter with Advanced Segments

    Filed under: Twitter — webtechbc @ 11:40 am

    Do you want to measure website referrals from social media mediums like twitter? There are several ways of doing this, but one of the fastest is using Advanced Segments.

    On your main reports page click on advanced segments under My Customizations. Then Click on Create a new custom segment top right of screen.

    You will be directed to the page … Manage Advanced Segments ยป Edit Advanced Segment. It looks something like this.

    Setting Up Advanced Segements for Social Media

    Setting Up Advanced Segements for Social Media

    Under the Dimensions Tab on the left drag Source to dimension or metric square. There are several arguements to choose from. The best for our purpose is probably "Contains". In the text field enter twitter or the social media medium that you want to track.

    If you wanted to track more then one medium you could click add or statement and repeat the process. Lets say that I wanted to track all of my social media streams. It would look something like this.

    Tracking Social Media with Google Analytics

    Tracking Social Media with Google Analytics

    You are almost done. At the bottom of the page it has a text area with Name Segment. For my purpose I am calling this Social Media. Click Save Segment. You will be taken to a list of reports, where you will find the advanced segment you just created. Unless your analytic account is brand new, you should already see referral data in the report.

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