November 9, 2010
It’s possible to track Twitter referrals using Analytics
If you want a way of tracking blog posts that you promote on twitter it is relatively easy. Doing this will allow you to see if you are using the right audience for your twitter campaigns. If you have a high bounce rate and low page view you are probably not using the right target audience and it may be time to re-focus.
Here’s how I track landing pages using Advanced Segments. Go to your analytics dashboard and click on the website you want to monitor. Advanced Segments are under My Customizations on the left side menu. Create a new custom segment. : Select Landing Page under the Content Tab. (Green Section on Left Side Menu). Drag it to the Dimension or Metric Square.
While a blog post is not a traditional landing page, if you want to test your content and see how successful it is, this is the way to do it. For this experiment I’m selecting “Contains” as the “Condition” and “/Blog” as the “Source”. You could get more specific and track targeted blog posts.
Next I will ad Referral Path from Traffic Sources on the Segments menu. You could use other events like Medium to track organic keywords if you chose. Since I’m tracking a twitter referral event, referral source is the best option.
Name your segment. Something obvious like twitter-referrals and save. Now I’m taken to Manage Advanced Segments page. I can view the report I created.
While my visits are reletively low, my Average time on site and New Referrals are high. This is good, it means people are spending time reading my content. You could break it down even further and test your individual blog posts.