November 29, 2010
Social Media Marketing
The Rules in Social Media seem to be constantly changing, but there are some that remain consistent. Having been on Twitter since March 14th, 2009, I’ve seen Internet Marketing change a great deal. I’ve also changed the way I market myself because of this.
Engage rather then Market. I found that as soon as I stopped marketing my own work and started engaging, more happens. Not only engaging on Facebook & Twitter, but engaging offline in person at tweet-ups or Meet-ups are important. By engaging you develop relationships. Relationships take time, so the best way to get to know people is to get offline and meet them. When you have met someone in person, there is more of a connection. Via @shanegibson: Social Media Tip: One of the fastest paths to social media ROI involves meeting in person. Put simply someone you have met will find more value in your content then someone you have not.
Don’t over Market. You’ll hear this often. It’s important. Post your work once, but post it strategically. Monitor your networks and find out when you get the best results. e.g. Try posting at lunch time when more of your audience is online. There’s a lot of noise on twitter, so you have to figure out the best time to leverage that noise.
Make your website Social Media Accessible. Make it easy for people to post your work from your website or blog. Social Media Icon and sharing services help achieve this. It’s ok to use more then one and put them in multiple places. Visibility makes it more accessible.
Keep up to date. Keep up to date. Use websites like Mashable to find the latest trends. Make them your own. Innovate.
Keep working on relationships. Online and off. As I said above, relationships are important. Not only friends you make on twitter and social media. Keep your family and friends relationships going. Don’t neglect those around you. Social Media is just a business tool, in the end it’s the people in your life that matter.