September 27, 2010
Hootsuite is a Multitasking application with Analytics
Do you monitor your companies analytics in addition to its twitter profile? There’s an easy way to track analytics using hootsuite. Hootsuite has the ability to be more then just a social media monitor, it can also monitor website analytics. It has pre-built reports that can show you informnation like referrals from twitter.
While hootsuite does not allow as many custom reports as google analytics does, you get an over view of traffic and traffic sources. The thing I like about monitoring traffic in hootsuite is the break down of traffic sources. They make it really easy to choose the medium its coming from. You could set up a campaign to make the report more detailed.
Being able to monitor which posts are popular from a given source, allows you to build strategic content. if its your job to create content, this helps you see what content is popular.
There are lots of free twitter monitoring applications out there. But Hootsuite is one of the best at integrating other services to give you more value. They also make the job of a brand monitor that much easier.