November 26, 2010
Jason Baker of digicate.ca is a Social Media Strategist and Marketer. I’ve met him a couple of times and he always has good advice to give. If you are looking for someone to take care of your Social Media in house he’s currently looking for work.
How long have you been blogging & tweeting?
How long have you been blogging & tweeting?
I began blogging this year with some guest posts on other local bloggers sites, but have just recently begun in the past week blogging more regularly with the launch of my own site www.digicate.ca focused on digital communications.
In terms of tweeting, I’ve been actively engaged on Twitter since November 2008.
How did you get started?
I got started on Twitter because I saw some activity in my Facebook news
feed by a friend that I can’t recall at this time. I had no idea what I
was doing at the time and my first post like many at the time was some
thing like “Hello World”. It took me several months to full grasp the
intended use and purpose of Twitter, but once I did, I fully embraced it
as a new system of communication.
In terms of blogging, I first started a personal blog nearly 10 years ago
on a site I can’t even remember. From there I dabbled in it again in 2006
for a school project, but regrettably did not continue or understand the
benefits of blogging at this time. It wasn’t until 2008 and 2009 that I
fully recognized the form and benefits of this system or community of
communication. Then in 2010 I did a guest blog with my friend Kemp
Edmonds, and have now finally launched my own blog project aimed at
supporting and giving back to the local community of marketing
What is your social media strategy?
I don’t have a social media strategy and I don’t believe in having a
social media strategy. I am a social person in nature and I’ve learned a
few important lessons over my two years on Twitter and other social media
channels. Here are just two of them:
1. People will love you or hate you.
It’s not about pleasing everyone because you never will. Social media is
about sharing knowledge and insights, while engaging with the community to
help companies or individuals in whatever way we can.
2. Social media is not a new channel of marketing.
Social media has evolved as a new system of communication. Through the use
of technology, we are able to communicate our stories and messages through
videos, instant messages, emails, text messages, and podcasts.
Social media should be built into the foundation of any company through
out all departments of an organization as a means of providing connection,
engagement, service, and conversation with their fans. Social media is not
new, it’s just more personable and relevant now. As Dave Olson, Community
Wrangler at Hootsuite, demonstrated to me, truckers have been using social
media for decades in the form of the CB Radio and their own unique
communication symbols. Technology has just brought it to the masses!
Whats your favorite topic to tweet about?
I don’t really have a favourite topic to tweet about. I love love love
creative marketing campaigns that involve digital and social media
components that are new, innovative, fresh, and present interesting case
studies, such as the Old Spice campaign.
Social good and awareness campaigns also have a special place in my heart
in terms of helping society, such as the local campaign, Five Hole For
Whats your favorite topic to blog about?
With digicate, I’m focusing my efforts around the local marketing
community in Vancouver to highlight great digital communication uses and
campaigns. The marketing industry as a whole is still learning how to
encompass and use social and digital in their business, so many of the
activities have been campaign focused thus far. By highlighting the
success of the local market and other global campaigns, my goal is to help
support and provide insights and ideas for small and medium sized
Being able to make a difference in a persons life through authentic
engagement is my favourite thing to blog about by far! I want to help
people see new perspectives on their business that often comes down to
common sense. Social media and new digital tools is the system I choose to
Do you have any advice for those new to social media & blogging?
The biggest piece of advice I can give to new social media enthusiasts and
bloggers is to “touch the burner” as coined by Julien Smith. Don’t be
afraid to experiment, fail, or succeed on any thing you might choose to
do. However, use common sense, and don’t use social media as an avenue to
Do you own a business? If so tell us about it.
At this point in time I don’t own my own business, however, I have
considered the idea by dabbling in some consulting projects. The reasons
for not engaging full time in a consultancy is that I strongly believe
social media is an activity that is done in-house throughout the company.
An outside representative can’t speak or engage authentically on behalf of
What are your hobbies besides blogging and social media?
I’m an avid golfer, curler, Canucks fan, and sports enthusiast that loves
strategy in general. Outside of sports, I’ve become a photographer, a
thriving student of my own profession, and an advocate for traveling to