November 7, 2010

Twitter Followers

Filed under: Business,Social Media,Twitter — webtechbc @ 8:19 am

Twitter is about more then just follower count

@webtechbcMost people who are new to twitter focus on one thing. Follower count. It’s natural really, you want a large number so lots of people see your tweets and conversations.

It’s not until you start to learn how to use twitter affectively that its bottom line is not just follower count. A large follower count is a given with someone like Steve Jobs president of Apple. For the average joe or brand being famous is not a great Social Media strategy. It takes time to get there and may not be worth the effort.

So how do you use twitter affectively with a low follower count? Communication is the key. Talk to people. You don’t even need to follow people to talk to them. By building lists of people that share your interests brand or personal you can find people to talk to. I have blogged about using lists before. Like Managing your follower lists with formulists… Read More so I won’t go into that further now.

By creating a list weather it is locally based or subject base you can then filter it for people to communicate with. I frequently use the Twitter Search Tool as a search engine. It’s a great way to perform advanced searches and look for potential customers. It has not replaced google, but should not be discounted as a way of driving business.

There’s another benefit to focusing less on twitter followers and more on conversations. Communicating with people drives word of mouth and you gain followers. It also helps increase your influence when you talk to people on twitter.

Lots of companies going into Twitter with a Social Media Strategy of branding and marketing alone. You will gain business using this method, but an affective Social Media Strategy also includes communicating with customers.

Consider this as a Brand Strategy Responding to customer needs. Both negative and positive reactions to your brand need to be addressed in a timely manner. The more you satisfy the customer the more word of mouth business you get and in turn you gain followers.

November 5, 2010

Klout Explained

Filed under: Twitter — webtechbc @ 8:05 pm

Klout can be useful : Klout Explained

While I don’t agree that klout should be the only measure of a persons Social Media Influence and knowledge, it currently is. If you think I’m wrong or correct feel free to comment.

Klout is a combination of things. Finding the combination that is right for you will gain you Klout.

To gain Klout you need a combination of 3 Categories. True Reach, Amplification Score and Network Score.

True reach : True Reach is the size of your engaged audience and is based on the followers and friends who actively listen and react to your messages.

True reach is a measurement of your engagement with your audience. The more you communicate the higher your score.

Amplification Score : Amplification is how often you are re-tweeted. How often people like your comments. Amplification can also be achieved by using hashtags. I am a hockey fan. I tweet about the #canucks frequently during games. I have conversations with other #canucks fans so this increases my amplification. Its not only who you talk to in your network, it’s who you talk to outside of your network.

Network score indicates how influential your engaged audience is. The Klout score is highly correlated to clicks, comments and retweets. Do people re-tweet with a comment?. Do people click on your content?. How often are your blog posts or links re-tweeted?.

If you connect LinkedIn, and Facebook to your Klout account you will gain network reach.

Network can also be broken down into these categories.
@ messages – How many people you talk to. The more the better! But they also need to talk back.

Retweets – Figuring out how to create content that people will re-tweet is not easy. But if you learn it you gain Klout.

Follows – Your follower count. It’s not everything, but it’s important. The more people of influence in your follower count the better. If people with influence follow you, follow them back. It also helps if they have similar brand goals.

Lists – Lists, one of my favorite subjects. Get Listed! If someone lists you they care about your content. A quote from my friend @john_c_davies.

Not only do you want to be on lists you want to follow them back. Engage people on lists that arent your own. It widens your reach and amplification.

Until Social Media finds new ways to measure ROI klout will continue to be important. Understanding these simple concepts wiill go a long way to improve your klout. One quick note, your Klout Score is refreshed every 6 days.

Follow Friday Profile – The Network Hub

Filed under: Entrepreneurs,Social Media,Twitter — webtechbc @ 12:01 am

This Weeks Follow Friday is on Minna Van @thenetworkhub. Minna is one of the 3 founders of a Co-Working space in Downtown Vancouver. She tweets with passion and a sense of humor. She also organizes a monthly meetup group called Vancouver Entrepreneurs! If you are an entrepreneur in Vancouver you should make an effort to get to know Minna. She’s as nice in person as she is online and I’m happy to have her as this weeks Follow Friday. One more thing, read the Fifth Question Carefully. She’s got big news congratulations Minna!. Its well deserved.

The Netwrork Hub - Minna VanHow long have you been blogging & tweeting?
I’m not an active blogger, I can only write when I have something I have to say. I’ve only really started blogging and tweeting because I was inspired by my very good friend Raul (@hummingbird604). I can actually pin point it down to when Raul moved into The Network Hub and it went haywire from there.

How did you get started?
I signed up for an account and didn’t know where to go or what to do. It wasn’t until I discovered Hootsuite – keywords, follow fridays, snooping on other people’s follower list that I realized wow this is cool! I’m like the fly on the wall in a room with a lot of smart people and I’m listening in.

What is your social media strategy?
I didn’t have one when I started but I knew that I had to be true to what our company stood for – connect, create, collaborate. I first connected with people, created relationships then it transformed into collaboration.

Whats your favorite topic to tweet about?
I LOVE technology and humor. I binge read early morning and super late at night, I tweet as I read. Yes I do read very fast for those who might wonder about the flurries of tweets at certain times of day.

Whats your favorite topic to blog about?
I love to blog more about my entrepreneur experience but sometimes it is too real and too hard to put it all into word. Although I think it is really important to share the entrepreneur experience and that is why I am very excited to announce I am one of the bloggers for Vancouver Sun website – blogging about entrepreneurship, the entire experience: the good, the bad and the really ugly. I also blog about food but I’m not a food critic, I can only summarize my experience as nom nom or not nom nom.

Do you have any advice for those new to social media & blogging?
There are too many rules, too many restrictions and I just want to say keep it simple and be who you are. Let it be an extension of yourself and like anything else, ask for help if you need it.

Do you own a business? If so tell us about it.
I am one of the three cofounders of The Network Hub. Hi @jaycatalan and @thehubzette!!! Jay and John are the other two cofounders. When we were looking for space for our database & programming company we couldn’t get space because we were too young, too new to business and we were students with no collaterals. We were then determined to create a space that is affordable for young entrepreneurs, mobile professionals and freelancers. It is a fraternity house for people who are in business for themselves but don’t like the isolation – we support each other, refer leads to each other and help each other through the roller coaster ride of being in business. Check out www.thenetworkhub.ca if you get a chance, we have amazing networking events and workshops for the community for free or at very minimal costs.

What are your hobbies besides blogging and social media?
I like tinkering with new softwares, languages and I confess, I am a beta-invite addict. New technology excites me!!!

Last weeks Follow Friday Profile was on @AdrianEden who will be speaking at the next Entrepreneurs Meetup.

November 3, 2010

Vancouver Restaurants Adapting to Social Media

Filed under: Social Media,Twitter — webtechbc @ 4:31 am

Vancouver Restaurants Adapting to Social Media

Vancouver has a huge restaurant industry. That industry has been slow to adapt to the call of Social Media. Social Media and restaurants seem like a logical pairing. They are a way for customers to both interact with the restaurant outside of the dining experience and find out about specials and promotions.

In today’s restaurant marketing world it’s not enough to have a good website. When I’m looking for a new restaurant to try the first thing I do is seek out a website or social media presence. Without at least one of those options I am less likely to want to try the restaurant, unless I’ve heard great things about the restaurant through word of mouth. I’ve often found that unless the restaurant is new to Vancouver they do not have a large Social Media presence.

There’s an opportunity for restaurants to take advantage of. Building a website that includes Social Media increases your online presence and brand awareness. Not only can they reach more customers, they can offer specials, and allow customers access to reviews. It’s also a way of keeping negative reviews in balance. Customers complain no matter how good the service. By being accessible through a website and social media you can keep those complaints in check and take action on them. By taking action I mean offering the customer solutions like a discount on the next meal.

A Restaurant with Affective Social Media Branding

Rogue Kitchen & WetBarRogue Kitchen and Wet Bar is a Brand I wanted to high-light as having an affective Social Media Campaign. Rogue Kitchen & Wetbar is a restaurant I’ve been to several times. Each time I go I am not only impressed by the food, I’m also impressed by what they do with Social Media. Rogue Wetbar has opened themselves up to a wider customer base by taking responsibility for their Social Media campaign. They have a FaceBook presence, Excellent website and take full advantage of Four Square & @RogueWetBar.

Having a Social Media presence is not necessarily about being trendy. Its about being aware that there is a hidden market out there that you can take advantage of and turn into loyal customers. I’ve eaten at Rogue on a couple of occasions and love the food & ambiance of the place. When I go to Rogue I check the twitter profile for the daily specials they have (Which are usually fantastic) and foursquare for check-in specials. What also impresses me about Rogue WetBar is a recent contest they ran. They asked their customers to come up with the most twitter contest with a chance to win prizes. By running contests they spread word of mouth about their Social Media campaign, and create brand loyalty.

Great food is just one way to create customer loyalty – And the food is great. Try the Grilled Cheese Sand-which with Tomato soup. So Good. More restaurants in Vancouver should be aware of how to take advantage of Social Media. It improves customer service, loyalty and opens up new markets. Having an affective online campaign means having a Facebook Page, Twitter Account & Website. While it’s not cheap to get a campaign moving the potential for new customers and creating customer loyalty is worth the effort.

Disclaimer : I am in no way associated with Rogue Kitchen and Wet Bar nor have I been asked to write this post. I am aware of what they do and wanted to increase awareness of the potential restaurants have using Social Media.

 

November 1, 2010

Manage your twitter followers

Filed under: Twitter — webtechbc @ 1:50 pm

Looking for an easy way to manage your followers?

People follow and un-follow on twitter all the time. It’s the nature of twitter. But you don’t need to follow people who don’t follow you. Unless you want to of course. But that is a different matter. Forumlists.com allows you to do this easily and maintain it.

Log in using your twitter account and go to Manage your followers :

Manage Your Twitter Followers with Formulists

Manage Your Twitter Followers with Formulists

Create a list by adding the list Does Not Follow Me Back :

Twitter does not follow back

Twitter does not follow back

Log into twitter. Go to your lists and view the list. You should now have an auto generated list of people who don’t follow you. It’s now an easy matter to reach the user’s profile and un-follow if they don’t follow you back.

Twitter List

Twitter List - Does Not Follow Back

October 29, 2010

Follow Friday Profile

Filed under: Social Media,Twitter — webtechbc @ 12:00 am

Its Friday again. My favorite day of the week. Now I’ve got another reason to like Friday is my new profile series. I’m making it a regular feature. The blog is about Social Media, so this feature will also help improve the Social part.

The profile this week is on my friend Adrian Eden. Adrian is an SEO from YaleTown who blogs about life experience. We met at tweet-up. I think we get along we’ll because were both from British Columbia and grew up in small towns.

Adrian Eden

How long have you been blogging & tweeting?
I have been actively Blogging for 3 years and tweeting for 2 years. I look at my Blog http://www.adrianeden.com/ as a way to express myself and thoughts and Twitter @adrianeden as a way to discuss things as they happen in the world around us. I also love Twitter for the hyper local news element.

How did you get started?
I got started because I have always been someone who likes to express myself. I felt empowered and it was a lot of fun. I like to test the  naming conventions and semantic field content placements and watch the rankings in SERP pages go up and down based on that and inbound links.

What is your social media strategy?
My strategy is to have fun and be myself while sharing content that I create and supporting others in getting their voices heard. I truly believe it is all about quality and not quantity. I do not try to monetize my personal Social Media usage, rather I grow relationships and do business with the people I connect with the most deeply. You should know all about that right Ben. ;)

Whats your favorite topic to tweet about?
I love hyper local news and SEO tweets. I also like to hear about photography and anything related to the outdoors like hiking and camping.

Whats your favorite topic to blog about?
I like to Blog about the experiences and people that are in my life as well as high level thinking and the psychology behind technology. You can also find how-to articles and some comedy.

Do you have any advice for those new to social media & blogging?
Do not  follow tons of people and hope they follow you back (on Twitter) but rather focus on the @replies and asking really good questions. You do not have to ask people to follow you if you are creating genuine and interesting conversations. Let the content sell itself. Never forget who you are and do not be afraid of criticism, it just means you are doing something right. You can not please everyone.

For Facebook I would say do not add a bunch of people to your friends list that you do not know as you will get a ton of invites to parties and events that you have no interest in attending. Use it to strengthen already existing real world relationships and share pictures. Always keep in mind that you cannot fake authenticity, it takes time and consistency to earn respect and influence.

Do you own a business? If so tell us about it
I founded YaletownSEO.ca http://yaletownseo.ca/ as a way to drive word of mouth awareness in my skills as an SEO and Internet Marketing professional. I have been fortunate enough to mentor with some of the best people in the online gambling industry, I traveled the world attending conferences such as the iGaming Super Show in Prague, and I also took a commercial web development diploma here in Vancouver at the Institute of Advanced Media. Right now I am working with Coleman Heating  http://colemanheating.ca/ to get their content strategy up and running. I have also worked with Calvin Ayre http://calvinayre.com/ and the Bodog Brand http://www.bodogbrand.com/. I have a number of other clients but would prefer to keep them private at this time. I am currently not taking any new business, but you can hear me speak at the upcoming entrepreneur meetup at The Network Hub http://www.thenetworkhub.ca/ @thenetworkhub on November 18th 2010. I will be taking questions and offering actionable advice for local businesses.

What are your hobbies besides blogging and social media?
I love bodybuilding and traveling.

Last weeks #FF was on Bob Grey local musician and hockey fan.

October 26, 2010

How to tweet when you don’t have time for it

Filed under: Brand Management,Social Media,Twitter — webtechbc @ 6:54 am

How to tweet when you don’t have time for it

I like a lot of people have a day job. I have several twitter accounts and I’m not always able to tweet all of them during the day.

So how do I maintain my account and build followers? Every morning I take an hour or so and read through hashtag streams that meet my brands values. My blog is about social media, web design and seo. Using Hootsuite I keep streams of these open. In the morning I will go through the streams looking at articles and deciding what to schedule.

Scheduling with hootsuite

Scheduling with hootsuite

Scheduling tweets is a really easy way to both maintain your account and gain followers. When you re-tweet the work of others using hashtag streams you get noticed. Not only by the person you re-tweet but the people reading what you re-tweet. This in turn will create followers.

I find scheduling tweets to be a really easy and affective way to maintain my brand. It doesnt take much work to do it either. Try scheduling a tweet once an hour for the work day. Do this for a week and see what happens. You’ll be surprised at the number of followers you will gain just by using this method. The next step is to engage followers when you have time. Engagement is the real motivator for gaining followers.

October 22, 2010

Follow Friday Blogger Profile

Filed under: Social Media,Twitter — webtechbc @ 10:49 pm

Follow Friday #FF blogger profile

I’m trying something new with @webtechbc. Instead of doing a standard #FF or #FollowFriday, I’m doing a blogger profile. I’ll also post in on twitter. Follow Fridays are great but when you group them all together it defeats the purpose. What I’m doing is nothing new, but I’ll be blogging about Vancouver area Social Media people & trying to keep it unique.

This Weeks profile is on Bob Songs. Bob is a song writer in the lower mainland who tries to share his social media knowledge with other musicians. He’s also a big Canucks fan & I know him from the hashtag #canucks.

Bob Gray
Twitter: @bobsongs
Twitter: @nucksbob
http://Blog.BobSongs.com
http://www.BobSongs.com

Here are a few of the questions I asked Bob and his answers.

How long have you been blogging & tweeting?

Started Blogging in September 2009, but have been writing and songwriting as long as I can remember. Started Tweeting March 2009

How did you get started?

Had a website with my songs on it, for a few years, but no one ever went there, so thought talking about musicians, songwriting and Social Media for musicians would create some traffic. However, I had a hard time “keeping to the message”, so I’ve recently split my Blog into two parts… The Music Blog: http://Blog.BobSongs.com and everything else: http://www.BobBlahBlah.com (Rants, Op Ed, Stupid Bob, drunk cat, etc…)

What is your social media strategy?

Try to put the BobSongs brand out there, if somebody likes my songs… wonderful ! If not, I’m having a great time, having “conversations” on Twitter, connecting through Facebook, loving writing on my Blogs. As a bonus, if I can try to help other songwriters and musicians to use Social Media better… so much the better !!!

Whats your favorite topic to tweet about?

I had to create a separate account to “manage” and “control” my Hockey Tweets (Follow me at @NucksBob, but ONLY if you are an NHL Hockey fan.) Had more than a few @BobSongs Tweeps gently tell me that I was clogging their Twitter stream with #Canucks and #TeamCanada Hockey chatter.

Whats your favorite topic to blog about?

Part of the reason I had to split my Blog up, was because I was writing about so MANY different and varied topics. If I had to pick one topic, I would say the recurring topic of Social Media for Musicians & Songwriters.

Do you have any advice for those new to social media?

1) A combo of: “You never get a second chance to make a good first impression” tied in with “People judge a book by its cover”… means: fill in your bio, location, and post a picture.

2) It is called SOCIAL media, because you are SUPPOSED to have conversations. SM is like a cocktail party… don’t be a wallflower… get off the wall, and talk to someone new. THEN… Do it again… and again… and again…

If you would like to be profiled on my website next Friday leave a comment below. Ideally you live in the lower mainland and have both a blog and twitter profile.

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