October 23, 2010
Common mistakes by SEO companies and how to choose a SEO Company
Are you looking for an SEO company to take your site to the next level. Here’s some things to avoid:
SEO Companies that use email campaigns to build links. Its really called spam:
I find this one really annoying. Its usually a tactic by new SEO who don’t know there are other ways to build links. You don’t need to spam people to get quality links to your site.
Does the SEO company you are looking at stuff keywords on their site.
Any SEO that uses keyword stuffing is not up with the times. In fact you don’t really need keywords. That doesnt mean you don’t use them, but it also means you never stuff 200 in a meta tag. Keywords should be focused on in content not in meta tags.
Look at the source code of the SEO company you want to hire. Check for Meta Tags keywords and see how many they have. This one below is borderline but acceptable.
meta name=”keywords” content=”ppc, seo, sem, pay per click, search engine optimization, search engine marketing, web analytics, google adwords qualified company, ppc company”
Are they up with the times.
Do they use social media? Do they use techniques like social seo? If they don’t keep up with the times chances are they are stuck in old ways. An SEO that isnt always learning is not worth your time.
If they guarantee #1 rankings right away be cautious.
SEO’s should never guarantee #1 rankings. Its easy to say they can get you there and depending on the market its possible to stay there. SEO should be a long term goal that is always changing. While #1 spot goals are nice they are not always realistic. Sometimes its better to just be in the top 5 or 10. Most users don’t go past the second page.
Ask where your money is going.
SEO is expensive. Ask them where they will spend your budget. You don’t want an SEO that will rely solely on ads for example. Ads are great but if your ads run out of money you lose the links. You want an SEO that has multiple strategies. Like link building, content creation and ads. Not just one strategy.
You shouldnt have to link to your SEO.
Its their job to find links for you, not to ask you to link to them. Link for links don’t really work.
The best advice in choosing an SEO? Research, research, research & recommendations.
Research the company you want to work with. Look for online reviews and opinion. Check the rankings of sites they have worked with. Ask for referrals from people in your network.
There are plenty of quality SEO’s and SEO companies out there. Just be sure you know what you are buying into before you hand over your money.