October 12, 2010

Twitter is just a tool

Filed under: Analytics,SEO,Twitter — webtechbc @ 2:08 pm

Why organic SEO will get you better results and twitter is just a tool

I’ve been on Twitter for over a year now. I have approached website traffic from both the social media marketing point of view and SEO point of view. While there is no doubt that twitter generates website traffic, you need to consider what kind of traffic it generates.

Something to consider. Twitter by it’s nature generates a high bounce rate. Traffic from sources like twitter is a good thing, however the time spent on a site tends to be low and the bounce rate high. Generally these are not sought after qualities for an SEO. How do I know this? Just look at the analytics below for a three month period. High bounce rate and low time spent on website. My belief is that this is because people get used to seeing a 140 characters. As soon as they have to read, if they don’t find something of value right away they leave.

Organic SEO Traffic on the other hand is a much more desirable commodity. Why? Bounce rates & average time spent on websites is much lower. This is because people are already looking for what you have, they have sought you out using google.

How can this problem be solved? Seek out an audience in twitter that wants what you have to offer. Advanced searches are one way of doing this. Follow people in the same field that will re-tweet your work. The main point is to make sure you have an audience that is looking for the knowledge you have to give. If you do that your twitter analytics should improve.

Don’t rely on just twitter traffic. Maintaining organic SEO is a better means of generating quality leads. Twitter should only be used as a tool to get your website out there. Tweet your full url’s so that google indexes the link. Be specific in the tweet and keep the point of your content in front. Twitter is a great communication tool, but organic SEO is a better option for your sites long term growth.

September 10, 2010

Analytics, filter IP Address

Filed under: Analytics — webtechbc @ 3:16 pm

Google Analytics, Filtering IP Address

Want accurate numbers for your google analytics report? Filter out your company IP Address. If your company is anything like mine, you likely have a 100 hits a day minimum from within the company. This can skew your analytic’s numbers. This will also help if you are like me and always edit your blog postings. Each edit counts as a hit in google analytics. This filter will exclude those and make your report more accurate.

Filter IP Address for Accurate Analytics Reports

Filter IP Address for Accurate Analytics Reports

September 9, 2010

Analytics – Custom Alterts

Filed under: Analytics — webtechbc @ 6:53 pm

How to monitor keyword changes through Custom Alerts

Do you monitor certain keywords frequently? For this website I monitor “Vancouver SEO on an almost daily basis. Google Analytics has a new feature called Intelligence.

What this means is you can set up a custom report to monitor keywords over a given time frame and it alerts you when it changes significantly. How much of a change is entirely up to you and customizable. To set this up, Click on Intelligence Beta within your website profile.

Next find +Create a New alert above the alert table. You should be on a page that looks like this.

Vancouver SEO

Vancouver SEO

I’m going to ad An Altert condition under All Traffic and Select City. (its under the green tab). In my case the condition contains Vancouver. Next I’m going to ad the alert which is the blue tab. I’m going to select Visits but you could use an parameter you like. I’m going to tell it to altert me to increases more then 10% on a daily basis. I’m done so I can create the report.

You may also want to set up an alert to see when keyword traffic decreases by 10%. In my case I would use the reports to find out what time of day my traffic is at its high-est and then schedule blog posts around that time period. I might also want to target the blog post to the keyword I’m using in the alert when traffic is at its highest.

Analytics has some custom alterts already set up that you can use as examples. They are listed under Altert Templates on the Manage Intelligence Alerts page. Have fun!

September 2, 2010

Really simple brand tracking

Filed under: Analytics — webtechbc @ 11:42 pm

So I have a Brand Name. Now how do I track it?

There is a really easy way to track Brand names in Analytics with-out creating a complex report. Simply login to your Analytics dashboard and go to the appropriate website profile.

Find Advanced Segments under My Customization on the Analytics Dashboard. (Left hand Side).

Select Traffic Sources, in Green on the Left. And drag it to the dimension or metric dotted box.
A drop down box will appear beside the keyword box you just dragged over. Select “Contains”. In the text area to the right enter your brand name. E.G. “Webtechbc”

Next we want to Add or Statement for Medium.

The medium is the type of information you want. Like the medium that directed you to my website.

The result should look like this image…

Advanced Segments - Tracking Brands Names

Advanced Segments - Tracking Brands Names

Before you are done you have to give it a name and save it. I’ve called my Advanced Segment, Organic-Webtechbc.

This is an example of the type of data you will receive. I still need to do a lot of Branding work with Webtechbc so theres not much data in this report. It does how-ever give you a sample to look at.

Organic Keyword Report

Organic Keyword Report

Happy Reporting!

Google Analytics Custom Filter

Filed under: Analytics — webtechbc @ 5:45 pm

A great use of Custom Filters in Google Analytics is to track a specific keyword like your Company Name.

In my case I want to track any search for the name Webtechbc.

Login to Google Analytics: Go to the Website profile you want to add a filter to: Click edit under add new profile on the right hand side. Under Filters applied to, which should be the third row down in the profile table: Click AddFilter.

Name your filter. I’ve given it the name webtechbc: Select Custom Filter: In this case we want to Include. Under Filter field Select Campaign Term. Under Filter Name select: Webtechbc (E.G.). In this case you would use your company name, or a specific term you want to track. ¬†Click Save report and you are done.

Custom Filter Campaign Term

Custom Filter Campaign Term

This type of filter is great for tracking marketing campaigns, or keeping track of a specific brand name and from a specific source like google.

August 31, 2010

Google Analytics & Filters

Filed under: Analytics — webtechbc @ 12:42 pm

How to Set-up Filters in Google Analytics

What is a filter? A filter is a way of excluding or including traffic as desired. You may want to exclude internal traffic from a specific IP address. Or maybe you have a a page that you don’t need to track statistics for, filters help control the data in a report.

You can create two types of filters:

Pre-defined: Which are filters commonly used by everyone and easily available inside Google Analytics.

Custom Filter: As it implies custom filters allow you to manipulate the data in your reports using custom settings.

On your accounts overview page in Google Analytics go to Edit. It should be on the far right of the account in question.

When you have clicked on Edit you will be taken to the Profile Settings Page. By default filters will appear in the order you publish them. If you wanted to change that you could also do that here under the assign filter order link.

First we want to create a filter. If your job was that of a Web Analyst, and you visit the company website multiple times in the day, you might want to use a pre-defined custom filter to exclude your data from the report. Obtain your IP address, if you are a web analyst you should already know how to do this. If not you can use a service like whatsmyip.org

Under Filters Applied to Profile Should be the Third table on the Profile Settings page. Click +Add Filter on the right side of the table.

We are going to Add a New Filter…

Google Analytics Filters Tutorial

Google Analytics Filters Tutorial

For this example I am going to exclude all traffic on my reports from my IP Address. (dummy ip address).

Analytics Filter, Exclude IP Address

Analytics Filter, Exclude IP Address

Save changes, and you have created your first filter. You may want to exclude a specific URL or IP Address Range. You can do this with a pre-defined filter.

My next tutorial will be Custom Filters.


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