November 26, 2010

Targeted Blog Posts

Filed under: Social Media — webtechbc @ 12:11 am

Targeted blog posts can be a powerful way to create a niche market

I frequently blog about local events. Both on this blog and on Vancouver Blog, Photodreamz. When I blog about events I’m near the top of the page. Sometimes I’m even above the event sponsors. I Use Targeted blog posts and SEO to techniques to achieve this.

H1 Title tags and Permalinks are two of the ingredients I use to do this. This blog posts title is Targeted Blog Posts. It’s also repeated in the H1 Tag. Targeted blog posts can be a powerful way to create a niche market.

Here’s a working example. I created a blog post about The UnMarketing event coming up in Vancouver. I backlinked to related content and was very specific in the title. The result is I’m at the top of the page for this content. Notice how everyone associate with the event but Amuse Events is using a different H1 and Link title? Rather then Have a Title like Un-Conference Vancouver | CK Golf Solutions Ltd, I would make the title consistent with the permalink. e.g. http://www.ckgolfsolutions.ca/ck-golf-solutions/un-marketing-book-tour-coming-to-vancouver/. @CKGolfSolutions is currently ranked 3rd, and Amuse events second.

UnMarketing Book Tour Vancouver

UnMarketing Book Tour Vancouver

It’s also good practice to name the title link the same as the permalink. If you have an image associated with the blog post call it un marketing book tour coming to vancouver in the title, alt, caption and description. Use the associated keywords in the first paragraph of the blog post. This increases your keyword count.

The final thing I do which some may debate is link-baiting. Creating links to related content, remembering to title them appropriately. If you are not the first to blog about a subject, link to that subject. You can then use the URL & title of the link as keywords and link-bait.

So What’s a link-bait?

It means to create something that naturally attract backlinks for your web page by getting people to talk about it, discussing it on forums, blogging about i, posting it on del.icio.us/Furl/Digg/Shoutwire and linking to it from their sites. It also attracts a lot of visitors. 8 useful linkbait tips for successful SEO in 2011

Linking to related content is also a form of link-baiting.

Finally you can send trackbacks. Trackbacks are built right into WordPress. They should be on your Edit posts admin page. Trackbacks notify other blog writers that you have used their content or links in some way. They may then choose to link to your content or not.

Using TrackBacks

Using TrackBacks

By combining these techniques, and keeping your title and h1 tags consistent. You can improve your SEO and use Targeted blog posts affectively. Content is king, you should also place the keywords you want in the beginng of the blog post. Not only with the h1 tags. By doing this you improve your posts ranking.

Follow Friday Profile – Jason Baker

Filed under: Blogger Profile — webtechbc @ 12:01 am

Jason Baker of digicate.ca is a Social Media Strategist and Marketer. I’ve met him a couple of times and he always has good advice to give. If you are looking for someone to take care of your Social Media in house he’s currently looking for work.

Jason BakerHow long have you been blogging & tweeting?
How long have you been blogging & tweeting?

I began blogging this year with some guest posts on other local bloggers sites, but have just recently begun in the past week blogging more regularly with the launch of my own site www.digicate.ca focused on digital communications.

In terms of tweeting, I’ve been actively engaged on Twitter since November 2008.

How did you get started?

I got started on Twitter because I saw some activity in my Facebook news
feed by a friend that I can’t recall at this time. I had no idea what I
was doing at the time and my first post like many at the time was some
thing like “Hello World”. It took me several months to full grasp the
intended use and purpose of Twitter, but once I did, I fully embraced it
as a new system of communication.


In terms of blogging, I first started a personal blog nearly 10 years ago
on a site I can’t even remember. From there I dabbled in it again in 2006
for a school project, but regrettably did not continue or understand the
benefits of blogging at this time. It wasn’t until 2008 and 2009 that I
fully recognized the form and benefits of this system or community of
communication. Then in 2010 I did a guest blog with my friend Kemp
Edmonds, and have now finally launched my own blog project aimed at
supporting and giving back to the local community of marketing
professionals.

What is your social media strategy?

I don’t have a social media strategy and I don’t believe in having a
social media strategy. I am a social person in nature and I’ve learned a
few important lessons over my two years on Twitter and other social media
channels. Here are just two of them:

1. People will love you or hate you.
It’s not about pleasing everyone because you never will. Social media is
about sharing knowledge and insights, while engaging with the community to
help companies or individuals in whatever way we can.


2. Social media is not a new channel of marketing.
Social media has evolved as a new system of communication. Through the use
of technology, we are able to communicate our stories and messages through
videos, instant messages, emails, text messages, and podcasts.


Social media should be built into the foundation of any company through
out all departments of an organization as a means of providing connection,
engagement, service, and conversation with their fans. Social media is not
new, it’s just more personable and relevant now. As Dave Olson, Community
Wrangler at Hootsuite, demonstrated to me, truckers have been using social
media for decades in the form of the CB Radio and their own unique
communication symbols. Technology has just brought it to the masses!

Whats your favorite topic to tweet about?

I don’t really have a favourite topic to tweet about. I love love love
creative marketing campaigns that involve digital and social media
components that are new, innovative, fresh, and present interesting case
studies, such as the Old Spice campaign.


Social good and awareness campaigns also have a special place in my heart
in terms of helping society, such as the local campaign, Five Hole For
Food.

Whats your favorite topic to blog about?

With digicate, I’m focusing my efforts around the local marketing
community in Vancouver to highlight great digital communication uses and
campaigns. The marketing industry as a whole is still learning how to
encompass and use social and digital in their business, so many of the
activities have been campaign focused thus far. By highlighting the
success of the local market and other global campaigns, my goal is to help
support and provide insights and ideas for small and medium sized
businesses.


Being able to make a difference in a persons life through authentic
engagement is my favourite thing to blog about by far! I want to help
people see new perspectives on their business that often comes down to
common sense. Social media and new digital tools is the system I choose to
do this.

Do you have any advice for those new to social media & blogging?

The biggest piece of advice I can give to new social media enthusiasts and
bloggers is to “touch the burner” as coined by Julien Smith. Don’t be
afraid to experiment, fail, or succeed on any thing you might choose to
do. However, use common sense, and don’t use social media as an avenue to
“hard sell.”

Do you own a business? If so tell us about it.

At this point in time I don’t own my own business, however, I have
considered the idea by dabbling in some consulting projects. The reasons
for not engaging full time in a consultancy is that I strongly believe
social media is an activity that is done in-house throughout the company.
An outside representative can’t speak or engage authentically on behalf of
any company.

What are your hobbies besides blogging and social media?

I’m an avid golfer, curler, Canucks fan, and sports enthusiast that loves
strategy in general. Outside of sports, I’ve become a photographer, a
thriving student of my own profession, and an advocate for traveling to
new cultures.

November 24, 2010

Facebook Pages

Filed under: Facebook,Social Media — webtechbc @ 9:24 am

Why you should have a Facebook Page for your business

Find us on FacebookThe best Social Media policy is being diversified. Posting on more then one platform allows you to communicate with your customer and build links for your website. Linking is still an important part of SEO, using Social Media to link creates fresh content and helps your search engine rankings.

Using a Facebook page to post fresh content will help your links get indexed in search engines. By default pages are open and crawled by search engines. If you use a company user profile where you have to authorize users this may not be the case. Depending on the privacy settings you have set, profiles do not get indexed. Profiles are also limited to the number of friends you have. Your friends might share your work but even if they do you have more visibility on a like page.

Facebook Accounts for 25% of All U.S. Pageviews. Source Mashable. Think about that for a minute. Thats a pretty huge number. I’m sure Canada has a similar number. Given the amount of people on Facebook and using it on a daily basis its a great way to increase traffic.

Using posting Strategy. When posting links on Facebook think about timing. Marketing a big event? Post it during lunch hour within your time zone. Marketing to the shopping crowd? Consider posting in the evening or on the Weekend. Controlling when you post content on Facebook can have a positive affect on your numbers. Most people use Facebook during their lunch hour. Not everyone is aloud to be on it all day. Posting in the evening when there are large numbers of people online will also gain more traffic.

Secure your username. Once you have 25 likes on your page you can secure your username. facebook.com/webtechbc. Some call it a vanity name. But a user name helps your customers find you. Facebook Help on Usernames.

Create a brand landing page. If you have a company brand, creating a landing page helps people recognize your brand logo. Here’s how you do this…

To change the tab which shows by default on your Page, simply click the “Settings” button which appears below the blue Share button on your Wall tab. Then, adjust your settings appropriately.

Facebook profiles are limited to 5000 Friends. Think long term, if your brand goes viral you are limited to 5000 friends with a Facebook profile. You don’t have that limitation with pages.

Like buttons on your company website. Creating a like button on your company website helps people know you have a facebook page. You can place it in a few places, contact us for example. Getting started with Like Buttons on Facebook. You can also put a like button below a blog post. That way your content gets shared by facebook users.

Facebook as a News Feed. If your like lots of people I know including myself, you use Facebook as a RSS News feed. Having a FaceBook Like button allows you to take advantage of this market and keep them up to date.

Facebook help is a great resource for expanding your facebook presence. Facebook Help.

It’s a good idea to have your Social Media presence monitored by a webmaster who know’s SEO and how to Strategically post. Hire a consultant or someone in house for this type of work and it will be money well spent.

November 23, 2010

Vancouver Startup Resources

Filed under: Business,Canada — webtechbc @ 8:44 am

Vancouver Canada Startup Resouces

Vancouver, CanadaVancouver has long been considered the Silicon Valley of the North. Startups are a growing trend in Vancouver and have been for a couple of years. The market it perfect for it. Vancouver has a talented pool of workers and resources and is a hotbed for the Canadian tech industry.

 

 

According to http://vancouver.areastartups.com/ 226 Startup companies opened in Vancouver in July 2010. That’s a pretty large number.

Companies like Hootsuite Inc. have opened in our back-yard and managed to become very successful. Hoostuite is a Twitter client that allows you to update Twitter, Facebook, and other Social Networks in one place.

Startup success is happening in Vancouver because of the networking and small business environment. There is a constant stream of networking opportunity in Vancouver. To be successful with a Startup networking is one of the first things you should do. Before you even launch a company. Services like Meetup.com have a meetup to suit every interest and business.

Resources and websites with startup focus : Bootup.ca.

Founded and managed by entrepreneurs, the Bootup Entrepreneurial Society (BES) is a community and mentor driven non-profit organization that was formed to inspire entrepreneurship in Canada and help Internet startups take their idea from conception to commercialization.

With services : like Startup Club, which allows startups to communicate and interact with each-other. Launch Party Vancouver, which showcases new startups in the Vancouver area. Grow 2010, Turning entrepreneurs into leaders, and Investor days. Which Helps startups secure funding.

Startups North Is a group of startups who write about their experience, startups and startup related events. Startupnorth.ca.

Startindex.ca - A Community based index of startups in Canada. It’s a great resource for finding investors in Canada.

Techvibes Vancouver Offers a wide range of resources including a link directory to list your business. Techvibes has an anual post Digital Media People to Watch in BC. Its a who’s who of Startups in the Vancouver area.

If you are working towards your own startup one of the first things you should do is join The Network Hub Co-Working. Working at home alone is not for everyone. Most startups will have small beginnings. The Network Hub is a Co-Working space that offers shared offices. It’s also a great place to Network. Not only while your working, but they host Entrepreneur related events on a wide range of subjects.

Starting a startup business can be a daunting task. But if you know where to look there are lots of resources for it in Vancouver. Network your way to success.

Photo Credit. @Photodreamz

 

November 22, 2010

Blogging Inspiration

Filed under: Blogging — webtechbc @ 9:49 am

Blogging Inspiration can be difficult to find at times

Writing Inspiration PhotoEvery blogger gets writers block at some point. It’s natural. Depending on the topics you blog about you can also reach a plateau. My blog is about SEO, Social Media and Web Design. Being diverse means that if I get stuck for an idea I can go into another subject. But what do you do when you run out of inspiration?

Read, Learn, Explore, Do. Read other bloggers work, read books, read websites like Mashable. There’s nothing wrong with finding inspiration from current stories or trend. Expand on it, give your own opinion and quote your source.

Learning is important. No matter what industry you are in staying on top of whats new and staying informed can help give you inspiration. When I learn something new I blog about it.

Explore. Not just on the internet but in life. Go outside of your boundaries, do something you would never do. It will give you a story and something to write about. I like to attend networking events and then blog about them. A friend of mine found SEO inspiration from chopping fire wood one day. You never know when an idea may come to you. Sometimes I find inspiration from a photo.

Do. Doing comes in part with exploring, reading, and learning. As Nike says, Just do it. Sit down and start writing. Write about the first thing that you think of. Sometimes when you just write you get into a groove and flow.

Photo Credit. @Photodreamz

Harry Potter IMAX Experience

Filed under: Social Media — webtechbc @ 9:05 am

Harry Potter IMAX Experience

I’m fascinated by a Canadian Technology that’s had it’s roots in Canada since 1967. My first experience with IMAX was at Expo 86 where I saw the film Speed at what is now Science World. I was blown away then, and I’m still blown away by the technology today.

Harry Potter, Imax Experience

Harry Potter, Imax Experience http://www.imax.com/

If your going to see a movie like this, do it right and see it on IMAX. At times it felt like you were in the movie, running or flying with the characters. While IMAX movies are a couple dollars more expensive, I’m not sure I want to see a movie on the big screen any other way.

The Sound in IMAX is incredible. It’s surround sound at it’s best.

The Movie itself is great. I was a little confused on this one though as I have not read the books. I’ve followed the movie series though, and it’s a good idea to watch the last one before this one. While this movie is not in 3D IMAX will make a difference to your movie experience. Go see it, it’s awesome.

November 21, 2010

10 Things we over do when blogging

Filed under: Blogging — webtechbc @ 8:26 am

10 Things we over do when blogging

I don’t know about you but I’m starting to feel over marketed to on these types of posts. I look through mashable and all I see are posts like :

36 New Social Media Resources You May Have Missed

4 Job Search Tips for Aspiring SEO/SEM Specialists

Now don’t get me wrong. There’s nothing wrong with writing like this. I just find the titles being used are overdone. Whats wrong with things we do when blogging as a title?

Are people so out of ideas that the only way to create fresh content is with an item list? I challenge bloggers to come up with new techniques and be creative. Think outside of the box. There’s nothing wrong with having a list on your post, but lose the titles like this. 10 Things we over do when blogging. Find new ways to write and be creative.

Agree, Disagree? Have an opinion? Share it!

November 19, 2010

Fraser Valley Wordcamp 2010

Filed under: Events — webtechbc @ 10:26 am

Fraser Valley Word camp, Surrey

Wordcamp Fraser ValleyPhoto Credit Miss604 – Rebecca Bollwitt

I like conferences, even as a more advanced WordPress user I always learn something new. The best part is I get to meet new people as well. Conferances like Wordcamp are a fantastic way to network.

When is the event happening?
November 20, 2010 – 9:00 AM – 5:00 PM

Where is it happening?
SFU Surrey Campus

Get your tickets

Next Page »
 

Powered by WordPress

Switch to our mobile site